Product Launch Event

Built for the team announcing something new

Product marketers, PR leads, and founders planning a reveal are the people this form was made for. When you have a date on the calendar and a guest list that mixes press, customers, and partners, you need RSVPs that tell you more than a headcount. This launch invitation collects who is coming, which company they represent, and whether they want a seat in the room or a link to the stream.

The template's one-line pitch inside the builder is direct: build launch excitement with VIP invitations, media RSVPs, and exclusive access management. That covers the three jobs it does. Journalists confirm attendance, VIP customers flag their interest in exclusive access, and your team gets a clean list sorted by attendance type before doors open.

Eight fields that sort press from VIP customers

Guests move through eight fields across three pages: a cover, the form itself, and an ending screen. Name, email, and company are required, along with job title, which matters when you are deciding who gets a front row seat. Phone is optional, so nobody drops off over it.

The Attendance Type dropdown is the field that shapes your planning: In Person, Virtual, or Both. For a hybrid launch, that single answer splits your catering count from your streaming count. An Interests checkbox lets guests pick from Product Demo, Networking, Q&A Session, and VIP Access, and an open text box called Questions for the Team gathers what people want answered on stage. Filling everything in takes three to five minutes.

Every field is editable. Swap the interest options for your own agenda items, add a dietary question for in-person guests, or drop the phone field entirely. The form is set to conversational mode by default, one question per screen, which reads more like a personal invitation than a registration desk.

Invitations that travel by link, QR code, or embed

Publish the form and you get a direct link to drop into invitation emails, plus a QR code for printed invites and teaser cards. You can embed it on your launch landing page with a snippet, and WordPress sites can place it using the Uplup plugin's shortcode.

As RSVPs come in, response analytics show per-question breakdowns, so you can watch the In Person versus Virtual split move in real time. Export the list to CSV for your check-in sheet, or push confirmed guests into your CRM through a webhook or Zapier. The whole thing runs on Uplup's free plan, so a launch on a startup budget costs nothing to invite people to.