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Built-in AI Assistant

Build smarter forms, faster.

The AI assistant generates the right questions, writes great copy, configures scoring logic, and analyzes results. Every form and quiz you build is optimized from the start.

Free on every plan
17 built-in tools
Remembers context
Uplup AI
Describe what you need...
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The problem

Building forms shouldn't require a marketing degree

Most form builders expect you to figure everything out on your own. What questions to ask, how to structure the flow, how to write copy that converts. That's a lot of guesswork.

🤔

Deciding what to ask

Which questions actually qualify leads? What order reduces drop-off? Most people guess and lose conversions.

🧩

Designing logic & scoring

Conditional branching, pass/fail thresholds, weighted scoring. Powerful when done right, painful to set up manually.

✍️

Writing copy that converts

Question wording, answer choices, button labels, thank-you pages. Every word impacts whether someone finishes or bounces.

📊

Structuring the right flow

How many pages? What order? Where do people drop off? Optimizing structure is the difference between 30% and 80% completion.

🔍

Making sense of results

Raw submission data isn't useful until someone synthesizes it. Spotting trends, identifying weak questions, finding actionable insights.

⏱️

It all takes too long

Between setup, testing, iterating, and analyzing, a single form can eat hours. Multiply that across campaigns and it becomes unsustainable.

Typeform, JotForm, Tally, Google Forms: they all give you a blank canvas and say "good luck." Uplup AI does the thinking for you.

The solution

AI that thinks, not just types

Just describe your goal in plain English. Questions, copy, logic, scoring, and design — handled in seconds, not hours.

The hard way
Manually pick from 40+ field types
Write every question from scratch
Configure scoring rules one by one
Guess at conditional logic
Test, iterate, test again
Export data and analyze in spreadsheets
2-4 hoursper form
With Uplup AI
Describe your goal in plain English
AI generates optimized questions
Scoring and logic configured automatically
Copy written for maximum conversions
Flow structured to minimize drop-off
Results analyzed with actionable suggestions
Under 2 minutesper form

Generate entire forms from a description

Describe what you need and AI creates the full form with the right questions, field types, validation, and structure. No blank-canvas paralysis.

>"Create a lead qualification quiz for SaaS companies"
>"Build a customer feedback form with NPS"
>"Make an event registration with payment"

Design that matches your brand instantly

Skip the design panel entirely. Describe your brand style and AI applies colors, fonts, button shapes, and themes. Pixel-perfect, first try.

>"Match our brand: navy blue, modern, clean"
>"Make it feel like Apple, minimal and elegant"
>"Use our brand colors #2563EB and white"

Analyze results and find what to fix

AI synthesizes submission data into actionable insights: completion rates, drop-off points, score distributions, and specific recommendations to improve.

>"Where are people dropping off?"
>"Show quiz score distribution"
>"What should I change to get more completions?"

Configure scoring, timing & outcomes

Set up pass/fail thresholds, time limits, weighted scoring, personality outcomes, and retake rules. Just describe what you want. No settings panels to hunt through.

>"Pass at 70%, show certificate on pass"
>"Add a 15-minute timer"
>"4 personality types based on answers"

Get optimization suggestions that work

AI spots problems you wouldn't catch: too many required fields, unclear wording, missing mobile optimization. Then it fixes them for you.

>"How can I increase my conversion rate?"
>"Audit this form for UX issues"
>"Is this quiz too long?"

Set up logic without a flow chart

Describe conditions in plain English. AI translates them into conditional branching, page routing, and dynamic visibility. No technical knowledge needed.

>"Skip to results if they pick "Not interested""
>"Show pricing page only for business users"
>"Route leads to different thank-you pages by score"

Three steps. Zero guesswork.

The AI assistant lives inside the form builder. No plugins, no switching tools, no learning curve.

01

Describe your goal

"Create a lead qualification quiz for marketing agencies." AI understands the intent, not just the words.

02

AI builds everything

Questions, answer options, scoring logic, conditional routing, copy, and design. Generated and applied in seconds.

03

Refine through conversation

"Make the email required", "Add a dropdown for industry", "Show me the completion rate." Keep iterating naturally.

Built for results, not just building

AI doesn't just create forms — it optimizes them. Every suggestion, every structure, every word is designed to maximize completions and conversions.

Higher completion rates

AI structures forms to minimize friction. Fewer fields, smarter ordering, progressive disclosure. All optimized so more people finish.

>"Suggest improvements to reduce drop-off"

Actionable insights, not raw data

Ask AI to analyze results. It synthesizes submissions, spots patterns, identifies weak questions, and tells you exactly what to change to improve performance.

>"Which questions have the highest drop-off?"

Complex logic made simple

Conditional branching, skip logic, score-based routing, personality outcomes. Describe what should happen in plain language and AI configures it all.

>"If they score above 80%, show the advanced result"

Conversion-optimized copy

AI writes question text, answer options, CTAs, and thank-you messages optimized for engagement. No more staring at a blank field label wondering what to type.

>"Rewrite the questions to feel more conversational"

AI assistant on every plan

Generous monthly limits that grow with your needs

Free
10
messages/mo
$0
Starter
25
messages/mo
$12/mo
Popular
Pro
100
messages/mo
$29/mo
Business
500
messages/mo
$59/mo
Scale
2,000
messages/mo
$129/mo

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No credit card. No setup. Just start.

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