Lead generation quizzes
The quiz funnel builder
that hands you leads with their answers attached
You write the questions (or describe them), decide where the branches go and what people see at the end. Uplup hosts the quiz, asks for the email right before the result and sends each lead to your CRM, a Google Sheet or Zapier.
The mechanism
Here’s how a quiz funnel works:
A lot of quiz funnel software treats the funnel as a second product bolted onto the quiz. In Uplup it is one quiz with five parts, and each part has its own spot in the builder.
The questions
Seven is a good default. Mix multiple choice, picture choice, yes or no, rating scales and dropdowns from the 12 question types in the quiz builder, and remember that every answer is a data point that arrives with the lead, so a question about budget is also a segment.
The branching
The Logic tab has two tools. Page routing sends people down different paths based on an answer, so a “just starting out” answer skips the advanced questions, and visibility rules show or hide a single question based on an earlier one. Shorter paths finish more often.
The email step
The lead capture page sits between the last question and the result and asks for a name and email, phone optional. You choose whether it is required or skippable, and skippable shows a “No thanks, just show my results” link. The one rule worth keeping is to ask after the questions, never before them, because by then the person has spent two minutes and wants the answer.
The result pages
The quiz has four scoring modes, Scored, Percentage, Pass/Fail and Personality. A scorecard quiz gets a result page per score range, and a recommender gets one page per outcome, each with its own text, image and button, so the result page doubles as the pitch.
Where the lead goes
Every lead lands in the Results tab first, with every answer and the score. The Connect tab then sends it on to one of 23 native CRM and email integrations (Mailchimp, Klaviyo, ConvertKit and ActiveCampaign among them), to Google Sheets with a row per response, or to Zapier and n8n. Webhooks run through the REST API on Pro for everything else.
Question 4 of 7
What do you spend on marketing a month?
Lead capture
Your results are ready!
No thanks, just show my results
Connect
New lead synced
sam@example.com
Builder tier, 68 points, $500 to $2,000 a month
A worked example
The math on a quiz lead magnet
Take a skincare brand with a 7-question routine recommender. The numbers here are assumptions to show how a quiz lead magnet adds up, not Uplup data, so put your own in.
So that is 298 contacts from one quiz, each one arriving with their routine and their budget attached, which means the first email can talk about the right products at the right price. The Results tab shows the drop-off per question, so if question 5 is where people leave, cut it and watch the 62 percent move.
1,000 takers x 62% finishing x 48% leaving an email
Templates
Three quiz funnel examples
These quiz funnel examples are live templates, so you can open one, swap the words and publish. Quiz marketing works when the result is worth having, so each of these hands the taker something real.
There are more like these in the quiz templates, and each one gets the email step the moment you open it in the builder (skippable until you make it required).
Ask Uplup
Build it with Ask Uplup
Three prompts a marketer can paste. The first is the description you give when you create the quiz (or on the free AI quiz generator, no account needed), and the other two go to Ask Uplup inside the builder, where Ask Uplup makes the change on the canvas while you watch.
When you create the quiz
“A 7-question skincare quiz that recommends one of three routines based on the answers and asks for a name and email before the result”
Uplup writes the seven questions, maps each answer to a routine, sets up a result for each one and puts the name and email step before the result, skippable unless you say otherwise.
In the builder
“Make the email step required and change its button to 'Send me my routine'”
Uplup switches the lead capture page to required, so the result waits for the email, and rewrites the button. Both changes show up on the lead capture page right away.
Once leads are coming in
“Show me the last ten leads with their score and what they answered on the budget question”
Uplup reads the responses and lists them with name, email, score and that one answer, so you know who to call first. The CRM link itself is a connection you set up once in the Connect tab, and if you ask for it in the panel, Uplup says so and points you there.
Uplup can make mistakes. Review changes before publishing.
FAQ
Questions about quiz funnels
Build your first quiz funnel free
The Free plan covers the whole funnel, questions to lead capture to result pages, with 10 responses a month to test it on real people. When the leads start coming in, Pro adds the CRM syncs and 1,000 responses a month. No credit card to start.
Start building free