For ecommerce shops
A product recommendation quiz
that picks the product and keeps the email
A product recommendation quiz asks the shopper a few questions, tallies the answers and lands them on one product with a link to buy it. The email step sits right before the result, so you keep the lead even when they don’t check out today. It’s the ecommerce quiz you see on skincare and hair sites, and you can build it in Uplup without code.
- Every answer points at a product
- Email step before the result
- 23 live CRM and email syncs
- Free plan, 10 responses a month
The mechanism
Here’s how a product recommendation quiz works
A product finder quiz is a personality quiz wearing a shop apron. Nobody gets an answer wrong; every answer adds a point to one of your products, and the product with the most points is the result. Uplup’s quiz builder has that scoring mode built in, so the whole setup is the six steps below.
- 01
Write six to eight questions
Skin type, the one thing they'd fix, climate, routine, texture, budget: whatever decides the purchase. Multiple choice and picture choice both work, and shorter wins. Six questions on a phone is a conversation; fifteen is a form, and people leave forms.
- 02
Point every answer at a product
In Quiz Settings, set the scoring mode to Personality and add one result per product with a name, a colour, a photo and a description. Then on each question, assign every answer to a product. Choosing that answer adds one point to it, the product with the most points wins, and if two tie, the one you listed first does.
- 03
Branch when it matters
Page routing in the Logic tab sends people down different paths based on an answer, so someone who picks 'fragrance-free only' never sees the scent question. Visibility rules show or hide a single question the same way. Most product quizzes need one or two rules, not a flowchart.
- 04
Ask for the email before the result
The lead capture page sits between the last question and the result. Name and email are on by default, phone is a toggle, and you decide whether the step is required or skippable. Skippable shows a 'No thanks, just show my results' link under the button, and every word on the page is yours to rewrite.
- 05
Show the product and the link to buy
The result card shows the product's name in its colour, the photo you uploaded and the description you wrote. The description is rich text with a link tool, so 'Shop the Calm Cream Cleanser' goes straight to the product page. Turn on the percentage breakdown if you want shoppers to see how close their second match came.
- 06
Put it where shoppers already are
Copy the embed snippet from the Share tab: a div and one script. Paste it inline on a landing page, or choose the popup button or the side tab and it floats on the product page itself, keeping its own design inside the window. It works on a Shopify page, a WordPress post or any HTML you control, and the share link and QR code are there too.
Where the data goes
Every finished quiz lands in the Results tab with the shopper’s answers and the email they left. On Pro, each lead’s name, email and phone sync to Klaviyo, Omnisend, Mailchimp or any of the 23 live CRM and email integrations, or to a Google Sheet, and the CSV export carries the full answer set. The Free plan takes 10 responses a month and Pro takes 1,000; the pricing page has the rest.
A worked example
One skincare quiz, line by line
Say you run a small skincare shop with four hero products. Here’s the skincare quiz, every line of it, and the made-up numbers that show how the math works. None of the numbers are Uplup data; they are assumptions you swap for your own.
Four results, one per product
- ACalm Cream CleanserDry or sensitive skin
- BClear Gel CleanserOily, breakout-prone skin
- CBalance Light MoisturizerCombination skin
- DGlow Vitamin C SerumDull or uneven tone
These are the six questions. The letter is the product each answer points at, and the highlighted answer is what a shopper called Sam picked.
1.An hour after washing your face, how does it feel?
- Tight, sometimes flakySamA
- Shiny on the forehead and nose, fine elsewhereC
- Oily pretty much everywhereB
- Comfortable, just a bit dullD
2.If you could fix one thing, what would it be?
- Redness and stingingSamA
- BreakoutsB
- An oily T-zone with dry cheeksC
- Dark spots and uneven toneD
3.How does your skin take to a new product?
- It goes red or stingsSamA
- It breaks outB
- Depends on the part of my faceC
- It rarely reactsD
4.What's the weather like where you live?
- Cold, dry wintersA
- Warm and humidB
- It swings a lot through the yearSamC
- Sunny most of the yearD
5.What does your routine look like today?
- Water, maybe a bar of soapSamA
- A foaming wash twice a dayB
- Different products for different areasC
- A full routine, and more glow would be niceD
6.Which texture do you actually enjoy?
- Rich and creamyA
- A light gelB
- A lotion, nothing heavySamC
- A serum under moisturizerD
1. The tally
- ACalm Cream Cleanser4
- CBalance Light Moisturizer2
- BClear Gel Cleanser0
- DGlow Vitamin C Serum0
Four of Sam’s six answers pointed at Calm, two at Balance. Calm Cream Cleanser wins! A tie would have gone to whichever product you listed first.
2. The email step
Your match is ready
No thanks, just show my match
You wrote the heading, the button and the skip link. Make the step required and the skip link goes away.
3. The result
Calm Cream Cleanser
Your skin runs dry and reacts fast, so it wants a wash that doesn’t strip it. Calm is a fragrance-free cream cleanser with oat and ceramides.
Shop the Calm Cream Cleanser
Name, photo, your description and the product link, in the colour you gave the result. The breakdown bars are a toggle.
The numbers, as assumptions
These numbers are assumptions, not Uplup data. Each one is a dial, and the quiz gives you a real reading for every dial instead of a guess.
- 1,000
- shoppers start the quiz in a month. Your traffic sets this one.
- 600
- finish, a 60% completion rate. Six questions makes that a fair target, and the drop-off per question in Uplup’s analytics shows where you lose people.
- 240
- leave an email with the step skippable, 40% of finishers.
- 36
- buy, 6% of finishers, at a $38 average order. About $1,370 a month from one quiz.
Move any assumption and the result moves with it, which is the point. That’s the whole quiz funnel in one place: traffic in, a product match out, and the email kept for the follow-up.
Steal these
Three product quizzes to copy
Each brief is the whole plan: what to ask, how to map it, and the one thing that makes that format work. There’s a live template behind each one, with the scoring already set to Personality.
Skincare routine finder
Ask about skin type, the one concern they'd fix, climate and how many steps they'll honestly do each night, then map the answers to three or four routines rather than single products. Each result describes the routine and links the two or three products in it, so the shopper lands on a bundle. Good for a brand with a small range, since every product appears in at least one result.
Open the skincare routine templateHair product quiz
Hair type, texture, the main struggle (frizz, flat roots, colour fade), how often they wash and whether they heat style. Map to four products: a shampoo for each of two hair types, a mask and a heat protectant. A hair quiz is the place for picture choice answers, because people recognize their curl pattern faster than they can name it.
Open the hair quiz templateHoliday gift finder
Who it's for, the budget, how they spend a Sunday and one thing they already own too many of. Map to four gift bundles at four price points so every path ends on something in stock. Run it from mid-November, keep the email step skippable because gift shoppers are in a hurry, and send the list to your email tool for the January follow-up.
Open the gift finder templateAll three sit in the quiz templates gallery alongside the product recommendation quiz template, a houseplant finder built exactly this way. Open one, swap in your products and photos, and the mapping is the only thing left to do.
Ask Uplup
Build it with Ask Uplup
Ask Uplup is the assistant inside the builder. Open a new quiz, paste one of these, and it makes the change on the canvas while you watch. The three below take the skincare example from a blank page to leads in your email tool.
01 · Write the whole recommender
“Build a 6-question product recommendation quiz for a skincare shop with four results: Calm Cream Cleanser, Clear Gel Cleanser, Balance Light Moisturizer and Glow Vitamin C Serum. Point every answer at one product and write a two-sentence description for each result.”
What Uplup does
Uplup switches the scoring mode to Personality, creates the four results, writes six questions with four answers each and assigns every answer to a product. You add each product’s photo and paste the shop link into its description, and the quiz is ready to preview.
02 · Add the email step
“Add an email step before the result. Ask for first name and email, keep it skippable, and make the button say Show my match.”
What Uplup does
Uplup turns on lead capture with name and email, leaves the step skippable so the skip link shows, and renames the button. Say “make it required” and the skip link goes away; say “ask for a phone number too” and the field appears.
03 · Send the leads to Klaviyo
“Which integration sends every lead from this quiz to Klaviyo, and where do I set it up?”
What Uplup does
Uplup answers in the panel with the integration that fits and where it lives. The connection itself is a one-time paste of your Klaviyo private API key in the Connect tab (on Pro), where you also pick the list; from then on every lead’s name, email and phone land there. Omnisend, Mailchimp and the other live integrations work the same way.
Uplup can make mistakes, so read the questions before the quiz goes live. Everything it writes is editable on the canvas, and you can keep asking until it reads like your shop.
Frequently asked questions
Six questions, four products, one email step
Build the quiz this afternoon and put it on the product page tomorrow. The Free plan takes 10 responses a month, no card needed, and Pro is there when the leads start piling up.
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