VS Marquiz
Quiz funnels that never bill you per lead.
Marquiz has quiz funnels for paid traffic figured out: five embed methods, a landing page builder, dynamic discounts, and a billing model where a lead only costs allowance when you open its contact details. Their own pricing page tags the metered Plus plan as the top choice for 60% of users, which tells you where that formula leads. Uplup does the same job without the meter: 1,000 pooled responses for $29, a free plan with no expiry date, and four scoring modes underneath. If you’re weighing a Marquiz alternative, this page puts both sides through the same check, keeps the rows where Marquiz comes out ahead, and closes with a verdict that will tell you to stay when the math says so.
Fact-checked July 19, 2026 from live pricing pages
Marquiz focus
Lead generation quiz funnels
Marquiz free plan
10 leads/mo, unlimited quizzes
Marquiz pricing
$19 to $249/mo (monthly only)
Metered unit
Leads whose details you open
When to pick which
Pick Uplup when
- •You want volume without a meter: 1,000 pooled responses for $29 instead of 100 leads for $39.
- •You want 50 free responses a month instead of 10 opened leads; Marquiz holds CSV export, branding removal, and custom domains for Plus.
- •You need real grading: percentage scores, pass and fail marks, and partial credit on individual questions.
- •You want a public REST API and named native integrations; Marquiz advertises webhooks and Zapier, not an API.
- •You feed AI more than a URL: prompts, PDFs, images, and documents all generate quizzes in Uplup.
Stay on Marquiz when
- •A/B testing is live in your funnel; Marquiz splits one link across quiz versions on Plus and Uplup has nothing comparable.
- •You collect files from respondents; Marquiz’s file upload question ships on every plan and Uplup doesn’t take uploads.
- •You sell inside the quiz: payment processing, a shopping cart, and product variants are built into every Marquiz plan.
- •Spam is a real problem for you; phone verification, IP blacklists, and CAPTCHA are Marquiz tools Uplup lacks.
How Marquiz charges you
Marquiz meters exactly one thing: leads, defined as contacts whose details you actually open in your dashboard. Quiz creation is unlimited on every plan; only worked leads draw down your allowance. All prices below are the monthly USD figures from their live pricing page, because no annual toggle exists.
- •Free: $0 for unlimited quizzes and projects with up to 10 leads a month, plus up to 10 bonus leads for finishing onboarding tasks. No branding removal, CSV export, video uploads, custom code, or custom domain.
- •Start: $19/mo for 30 leads. Still no collaborators, logo removal, video uploads, custom code, CSV export, or your own domain; all of that waits for Plus.
- •Plus: from $39/mo, priced by lead package: 100 leads for $39, 300 for $49, 500 for $59, 1,000 for $99, and 5,000 for $249. This is where branding removal, custom domains, CSV export, A/B testing, CAPTCHA, and unlimited team collaboration live.
- •Uplup, for comparison: the $29 Pro plan comes with 1,000 pooled responses, branding removal, Stripe payments, webhooks, and the API. The 1,000-lead package on Marquiz runs $99.
Two things Marquiz leaves unpriced: the per-lead overage past your package ("charged separately based on your pricing tier" is all the page says) and any annual rate, since the only discount is 15% off a six month prepay. Stop paying and the account falls back to Free with your quizzes still live.
Uplup vs Marquiz, feature by feature
Methodology in one sentence: every Marquiz cell below comes from pages we loaded today (pricing, features, homepage, and their AI generator), wins on their side included, and unpublished details labeled as unpublished rather than estimated.
Paid entry price (monthly billing)
Marquiz has no annual toggle, only 15% off a six month prepay; its cheaper Start tier locks out logo removal, CSV export, and collaborators
Leads or responses included at entry price
A Marquiz lead is only spent when you open that contact’s details in the dashboard
Free plan
Quizzes you can run
A genuine tie; Marquiz caps leads, never quiz creation
All question types and scoring modes free
Marquiz free lacks branding removal, video uploads, custom code, CSV export, and custom domains
Forms and surveys too
Marquiz builds quiz funnels and landing pages; standalone forms and surveys aren’t part of the product
Quiz scoring modes
AI generation inputs
Branding removal starts at
Payments on forms
Marquiz goes further here: a shopping cart and product variants inside the quiz
Native integrations
Marquiz’s own pages quote 100+, 150+, 300+, and 500+ integrations depending on where you read
Public REST API
Not advertised on their pages; webhooks and Zapier only
Team seats by tier
Collaborators are Plus only, then described as unlimited team collaboration
Custom domain
Marquiz gets you a custom domain at a lower tier
At the lead or response cap
Lead packages on the Plus plan
Split testing
File uploads and anti-spam
Which one fits your situation
A table can’t tell you who you are. Find yourself among these four buyers and read the call we give each one.
Paid ads teams sending Facebook and Instagram traffic to quiz funnels
Marquiz was shaped around exactly this: five embed methods, standalone landing pages for ad traffic, dynamic content from UTM tags, and discounts that fire mid-quiz. At small spend its billing flatters you too, since contacts you never open cost nothing. The switch point is volume: 500 worked leads a month costs $59 and 1,000 costs $99 on Marquiz, while Uplup pools 1,000 responses at $29 and 10,000 at $79. Start on whichever matches this month’s budget and re-run the math when the campaign scales.
Local service businesses running a quote or booking quiz
A plumber, clinic, or studio collecting a few dozen enquiries a month sits in an awkward spot on Marquiz: 10 free leads runs out fast, and Start’s 30 for $19 isn’t much runway. Uplup’s free plan handles 50 responses a month across unlimited quizzes, so a quote quiz can run all year at $0. Marquiz counters with phone verification and its landing page builder, which matter most if you have no website at all.
Agencies buying lead volume across client accounts
At agency volume the meters diverge sharply: Marquiz’s largest published package is 5,000 leads for $249 a month, and every client lead your team opens draws it down. Uplup Business is $79 for 10,000 pooled responses with overage billing past that, plus 5 seats, custom domains, and HubSpot and Salesforce connections. Marquiz answers back with unlimited collaboration on Plus and A/B testing, both of which agencies genuinely use. If the retainer depends on lead cost, the $79 versus $249 line usually decides it.
Offer-driven funnels that sell products inside the quiz
Marquiz ships in-quiz payment processing with a shopping cart and product variants on every plan, backed by dynamic discounts and completion perks that nudge people to buy before the funnel ends. Uplup’s commerce story is Stripe payments on forms from the Pro plan, which covers charging for a service or a product but not a cart. If checkout inside the quiz is the funnel, Marquiz is the tool built for it.
Where each one earns it
The case for Uplup
- •1,000 pooled responses for $29 against 100 leads for $39, and nobody meters which contacts you open
- •A free plan with 50 responses a month and every scoring mode; Marquiz gates exports, branding, and domains behind Plus
- •A four-mode scoring engine: points, percentages, pass/fail thresholds, and personality outcomes, with partial credit built in
- •Quiz-building AI fed by prompts, URLs, PDFs, images, or documents; Marquiz takes a URL or a business description
- •23 native CRM and email hookups, with Zapier, n8n, webhooks, and a public REST API behind them
- •Hit 10,000 responses on Business and collection keeps going on metered overage instead of stopping
What both ship
- •Unlimited quizzes on every plan, free tiers included
- •AI-assisted quiz creation built into the product
- •Logic branching and answer-based question paths
- •One-question-at-a-time experiences that work well on mobile
- •A contact gate in front of results to capture leads
- •Zapier, webhooks, and GDPR data processing agreements
No spin: where Marquiz wins
- •A/B testing on Plus: one link serving multiple quiz versions; Uplup has no split testing
- •File upload questions on every plan, free included; Uplup can’t collect files in a quiz
- •Anti-spam depth: duplicate protection, phone verification, and IP blacklists on all plans, CAPTCHA on Plus
- •In-quiz checkout with a shopping cart and product variants on all plans
- •Funnel extras with no Uplup equivalent: dynamic discounts, video consultant overlays, a landing page builder, and UTM-driven dynamic content
Our straight answer
Multiply your expected monthly lead count by these price lists before you decide anything. At 30 worked leads a month Marquiz costs $19 and looks great; at 100 it’s $39 against Uplup’s $29 with ten times the allowance; at 1,000 it’s $99 against that same $29, and the curve steepens as your funnel succeeds. That is the case for switching. The case for staying is just as concrete: A/B testing, file upload questions, in-quiz checkout with a cart, and a real anti-spam stack are Marquiz capabilities Uplup doesn’t ship, and if any of them carries your funnel, the meter is the price of keeping it. Every figure here came off the two live pricing pages today, so run your own month through them and the answer falls out.
Switching from Marquiz, end to end
One afternoon per funnel covers the move: rebuild the quiz, rewire the gate and integrations, repoint the links.
- 1
Pull your leads while you still can
CSV export is a Plus-only feature on Marquiz, so if you’re on Free or Start, your leads live in the dashboard and wherever your CRM sync already sent them. Confirm the CRM copy is complete, or open and copy out anything that only exists in Marquiz, before you change a single setting.
- 2
Rebuild the quiz with the AI generator
Copy your quiz content into Uplup’s AI generator or feed it the landing page URL your quiz lived on; it drafts the quiz in one pass. Marquiz points carry into Uplup’s scored mode question by question, multiple results map to personality or scored outcomes, and true/false test quizzes map to pass/fail thresholds.
- 3
Recreate the contact gate and result pages
Marquiz collects contact details on a form before results; in Uplup, set the email gate ahead of the results screen and mark it required to match that behavior, or skippable if you’d rather trade some capture rate for goodwill. Rebuild each result page with its own recommendations and call to action, and set the post-completion redirect if your funnel used one.
- 4
Repoint embeds, ad links, and integrations
Swap the quiz URL in your ad campaigns, then replace Marquiz embeds and popups with Uplup’s embed on the same pages. Reconnect your CRM and email tools through the 23 native integrations, or mirror your old webhook and Zapier setup; both tools speak webhook, so most automations move with a URL change.
- 5
Overlap for a week, then let Marquiz fall to Free
Keep the Marquiz version live while the Uplup quiz absorbs the traffic, tracking completion and opt-in rates across seven days. When Uplup holds or beats them, simply stop paying: Marquiz downgrades the account to Free on nonpayment and your old quizzes stay up as an archive, with unused leads retained.
