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Quiz Integrations – Connect Your Tools | Uplup

Connect your quiz to the tools you already use. Send leads and results to 42 email marketing and CRM platforms, fire tracking pixels, accept payments with Stripe, automate via Zapier or n8n, give AI assistants live access through MCP, and trigger custom workflows with webhooks or the REST API.

Table of Contents


Accessing the Connect Tab

  1. Open your quiz in the builder.
  2. Click the Connect tab in the top navigation (between Logic and Share).
  3. Pick a tab (Email & CRM, Spreadsheets, Analytics, Automation, Developer, Notifications) or type in the search box, which looks across every tab.
  4. Each integration is a row. Click Connect to set it up or Manage to change it. Connected tools sit at the top of the list.

Automation: Zapier, n8n, MCP

  • Zapier – Connect Uplup to 8,000+ apps. Send quiz responses to Google Sheets, Slack, Notion, Airtable, and more without writing code.
  • n8n – Open-source automation. Connect to 400+ apps using the n8n-nodes-uplup community node.
  • MCP for AI assistants – Let Claude, ChatGPT, and Cursor read and edit your quizzes through Uplup’s hosted Model Context Protocol server.

Developer: API Keys & Webhooks

  • API Keys – Generate keys to access Uplup’s REST API. Read responses, manage quizzes, and integrate Uplup into your own backend.
  • Webhooks – Receive real-time HTTP POST notifications when events fire (response submitted, payment completed, and more). Each webhook supports a shared secret for signature verification, event filtering, and per-quiz scoping.

Email Marketing & CRM (42 platforms)

When a respondent finishes your quiz, their contact info, score, and outcome can be pushed to your CRM or email marketing platform automatically.

Supported Platforms

  • ActiveCampaign
  • AWeber
  • Beehiiv
  • Benchmark Email
  • Braze
  • Brevo
  • Campaign Monitor
  • Campaigner
  • Constant Contact
  • ConvertKit
  • Cordial
  • Customer.io
  • Drip
  • E-goi
  • EmailOctopus
  • Emma
  • Flodesk
  • Freshworks CRM
  • GetResponse
  • HubSpot (Business plan)
  • iContact
  • Iterable
  • Klaviyo
  • Listrak
  • Mailchimp
  • MailerLite
  • Mailjet
  • Maropost
  • Moosend
  • Omnisend
  • Ontraport
  • Ortto
  • Pabbly Email Marketing
  • Sailthru
  • Salesforce (Business plan)
  • Selligent
  • SendFox
  • SendGrid
  • Sendlane
  • Sendy
  • Vero
  • Vision6

Connecting a Platform

  1. Click Connect on the platform’s card.
  2. Paste the credentials it asks for (API key, access token, OAuth, or other) — the modal links to each provider’s docs page.
  3. Pick the list, audience, or workspace to sync to.
  4. Save. New quiz responses flow to that platform from then on.

Analytics & Tracking Pixels

Fire conversion events to your ad and analytics stack.

  • Facebook Tracking Pixel – Track quiz views and conversions for Meta ad optimization.
  • Google Analytics (GA4) – Send page views and conversion events to GA4.
  • TikTok Pixel – Track conversions for TikTok ad campaigns.
  • Google Tag Manager – Manage all your tracking tags in one place.

Spreadsheets (Google Sheets)

Send every response to a Google spreadsheet that Uplup creates in your Drive, one row per response. In the Spreadsheets section click Connect Google, allow access in the Google window, then switch on Send this quiz’s responses to a spreadsheet. The sheet appears at once with an Open the spreadsheet link on the card, and each new response adds a row with the time, name, email, phone, every answer, the score or result, and the country.

Uplup asks Google only for the drive.file permission, so it can see and edit the spreadsheets it created and nothing else in your Drive. The card shows rows sent and the last sync; if a row fails, the reason shows there and the response stays in Uplup. Connect once per brand, then switch the sheet on per quiz. Full guide: Connect Google Sheets to Uplup.


Payments (Stripe)

Payment pages are available on forms only. To charge for quiz access, sell access through a paid form and share the quiz link on the form’s confirmation page. Stripe is the only payment processor Uplup supports today; it takes credit and debit cards, charged directly on your own Stripe account.

Stripe connects from your brand’s API Integrations page (or via the Payment section of any form). Once connected, the same Stripe account powers payment pages on your forms.


Plan Availability

  • Free plan – Zapier, n8n, and MCP only (these connect through external accounts).
  • Pro plan – All 40 standard CRM and email marketing integrations, Google Sheets, all 4 tracking pixels, Stripe payments, and REST API access.
  • Business plan – Everything on Pro, plus webhooks, HubSpot, and Salesforce.


Email Notifications

At the bottom of the Connect tab, the Emails section covers the two emails Uplup can send for a quiz:

  • Respondent Auto-Reply: sends quiz takers their result by email when Lead Capture is on.
  • Host Notifications (Pro plan): emails you every time someone completes the quiz, so you can follow up with new leads right away. Enter the address to notify and switch it on.

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