Webinar Lead Capture

Marketers who run webinars to build pipeline need a registration page that does more than collect names. This template, listed as Webinar Lead Capture in the Uplup library, gathers seven fields across two pages in roughly 2 to 3 minutes, so you learn what each registrant wants to hear and whether they are open to a sales conversation before the session starts.

Teams that treat webinar attendance as pipeline

B2B software companies, consultancies, and agencies use this form when a webinar is a lead generation play rather than a community event. Full name, work email address, and company name are the three required fields, which means every registration arrives attributable to a real person at a real company. The optional job title field adds seniority context without forcing anyone to stop and think about their exact title.

It is free to use, and every field is editable, so a training company can swap the topic options while a SaaS team keeps the sales-focused version as is.

From topic interests to a sales opt-in: the seven fields

Beyond the required trio, the form profiles intent in three ways. A Topics of Interest checkbox lets registrants pick from Product Demo, Best Practices, Industry Trends, and Case Studies, which tells you what to emphasize in the session and how to segment follow-up. A "Questions for the speakers?" text box collects real questions ahead of time, handy for structuring a Q&A block. Finally, a simple Yes or No question, "Would you like a sales follow-up?", separates hand-raisers from researchers so your sales team only calls people who asked to be called.

Because none of the profiling fields are required, registration stays quick for people in a hurry while still capturing rich detail from engaged prospects.

Getting registrations from every promotion channel

Share the form by direct link or QR code in your email invites, social posts, and event listings. If your webinar has a landing page, drop in the embed snippet, or use the Uplup WordPress plugin's shortcode to place it on a WordPress site. The template's recommended conversational mode shows one field at a time, which suits mobile registrants coming from a LinkedIn post.

As registrations come in, response analytics show per-question breakdowns, so you can see which topics are drawing interest before the event. Export the list to CSV for your webinar platform, or push each registration to your CRM through webhooks or Zapier. Custom branding, colors, and your logo keep the form consistent with the rest of your campaign.