Download Gated Content

"Would you like a follow-up from our team?" That closing radio question, with its two answers, "Yes, please reach out" and "No, just the download," does quiet work for your pipeline. It splits readers who only want your ebook from buyers ready for a conversation, before anyone on your team spends a minute on outreach.

The Download Gated Content template wraps that sorting logic into a short two-page form built to trade a PDF, guide, or report for real contact details. Visitors finish it in 1 to 2 minutes, and the template is free to use.

Six fields that qualify while they capture

The form collects six things, and only three are required: full name, a work email address, and a company name. Asking for a work email specifically nudges out throwaway addresses, so the leads you capture map to actual companies. Two optional fields, Job Title and an Industry dropdown with options running from Technology and Finance through Healthcare, Education, Retail, and Other, add progressive profiling on top. People willing to share more do, and everyone else still converts.

Structurally it is a content page followed by an ending page, and Uplup recommends running it in conversational mode. Fields appear one at a time, like a chat, which fits a quick exchange better than a wall of inputs and keeps the 1 to 2 minute promise honest.

Built for teams trading content for pipeline

Content marketers gate ebooks, whitepapers, and original research behind this form to turn traffic into named leads. Demand generation teams lean on the follow-up question to route "Yes, please reach out" respondents straight to sales while leaving download-only readers alone, which keeps both groups happy. Agencies and consultants use the Company Name and Industry answers to spot which verticals actually read their material.

Because the firmographic fields are optional, the same form works early in a campaign, when volume matters most, and later, when you tighten targeting and care more about who is downloading than how many.

Make the form match the asset

Every field is editable. Swap the Industry options for your own verticals, make Job Title required if your sales team insists, or add a question about company size. Apply your logo and brand colors so the form looks like the landing page it sits on. Then publish it your way: share a direct link or QR code, drop the embed snippet into any page, or use the WordPress shortcode from the Uplup plugin.

Submissions land in your response dashboard with per-question breakdowns, so you can see, for example, what share of downloaders asked for follow-up. Export everything to CSV for your CRM, or push each new lead in real time with webhooks or Zapier. Link your gated asset from the ending page and the whole exchange, details in, download out, runs itself.