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Uplup Form Builder Documentation – Complete Guide

Welcome to the Uplup Form Builder documentation. This guide covers everything you need to know about creating powerful, customizable online forms – from basic contact forms to complex multi-page applications with conditional logic and integrations.

Table of Contents


What is Uplup Form Builder?

Uplup Form Builder is an online form creation tool that lets you build beautiful, functional forms without any coding. Whether you need a simple contact form, a detailed application, a multi-page survey, or a form that collects payments – Uplup has you covered.

Key Features

  • 38 Field Types – Organized into 6 groups: Text, Contact, Selection, Feedback, Uploads, and Content
  • Two Form Modes – Classic (all fields on one page) or Conversational (one field at a time)
  • Drag-and-Drop Builder – No coding required, intuitive visual editor
  • Conditional Logic – Show or hide fields and route between pages based on user answers
  • Multi-Page Forms – Break long forms into pages with progress indicators
  • Custom Styling – Match your brand with 24 preset themes, the AI Theme Studio, custom colors, fonts, and backgrounds
  • Integrations – Connect to 42 CRM platforms, analytics tools, Stripe payments, Zapier, n8n, and webhooks
  • Security – Spam protection, VPN blocking, country and U.S. state restrictions, and per-person submission limits
  • Analytics – Track submissions, behavior, geography, and UTM campaigns

In This Documentation

Use the links below to navigate to specific topics. We recommend starting with “Getting Started” if you’re new to Uplup.

Getting Started

Building Your Form

Customization

Settings & Configuration

Sharing & Distribution

Results & Analytics


Form Builder Interface Overview

The Uplup Form Builder is organized around five top tabs – Create, Logic, Connect, Share, and Results – with the building experience itself laid out across three main areas.

1. Field Library (Left Sidebar)

The left sidebar contains an Add Page button at the top, followed by accordion sections for every field group, plus inline Design and Security panels. Drag any field onto the canvas to add it, or click it to insert at the cursor.

  • Text – Short Answer, Long Answer, Rich Text, Number, Website
  • Contact – Email, Phone, Full Name, Address, Birthday, Date & Time, Time, Date Range, Country, Company Information, Social Media Links
  • Selection – Multiple Choice, Checkbox, Dropdown, Multi-Select, Picture Choice, Yes/No, Terms & Conditions
  • Feedback – Star Rating, NPS Score, Likert Scale, Slider, Matrix, Ranking
  • Uploads – File Upload, Signature
  • Content – Heading, Paragraph, Image, Video, Icon, Divider, Spacer

The Add Page dropdown lets you insert a Form Page, Cover Page, Finish Page, or Payment Page (Pro+).

2. Form Canvas (Center)

The center area shows a live preview of your form. Drag fields from the left sidebar to arrange them, or click any field to select it. Selected fields show an inline logic popover for field-level conditional rules.

3. Field Settings (Right Panel)

When you select a field, the right panel shows configuration options for that field type – including label, placeholder, help text, required toggle, validation rules, and field-specific options (such as the choice list for a Dropdown).

Top Tabs

  • Create – Build the form (this view)
  • Logic – Manage conditional logic in Rules or Flowchart view
  • Connect – Wire up CRMs, analytics, Stripe, Zapier, n8n, MCP, webhooks, and email notifications
  • Share – Get the public URL, embed code, QR code, and social share buttons
  • Results – View submissions, analytics, and (if a Payment Page is enabled) revenue

Form Types: Classic vs Conversational

When you start a new form, Uplup asks how your fields should be displayed. You can change this later from the Design panel.

Classic Mode

Traditional layout with all fields visible together on a scrollable page. Best for:

  • Contact forms
  • Application forms
  • Registration forms
  • Order forms

Conversational Mode

One field at a time, chat-like experience. Best for:

  • Surveys
  • Lead generation
  • Feedback forms
  • Long onboarding flows

Learn more about choosing the right form type →


Quick Start: Create a Form in 5 Minutes

Here’s a quick overview of the form creation process. For detailed instructions, see the Getting Started guide.

Step 1: Open the Create Menu

From your dashboard, click the Create button in the top-left and choose New Form or Survey.

Step 2: Choose a Starting Point

You can start from scratch, generate a form with AI, or pick from the template library. Templates include pre-built fields and styling that you can customize.

Step 3: Pick a Layout

Choose One at a time for a Conversational form or All on one page for a Classic form.

Step 4: Add and Configure Fields

On the Create tab, drag fields from the left sidebar onto the canvas. Click any field to configure its label, placeholder, validation, and other settings in the right panel.

Step 5: Style and Secure Your Form

Open the Design accordion in the left sidebar to choose a theme, customize colors and fonts, set the layout, and upload a background or logo. Open the Security accordion to configure submission limits, spam protection, and country or U.S. state restrictions (Business plan).

Step 6: Connect Integrations

Switch to the Connect tab to wire up CRMs, analytics, Stripe payments, Zapier, n8n, webhooks, and the respondent confirmation / admin notification emails.

Step 7: Share Your Form

Open the Share tab to copy your public link, grab the embed snippet, download a QR code, or share to Facebook, X, LinkedIn, WhatsApp, or email.


Field Types at a Glance

Uplup Form Builder offers 38 field types organized into 6 groups. See the complete Field Types Reference for detailed information on each field.

Group Field Types
Text Short Answer, Long Answer, Rich Text, Number, Website
Contact Email, Phone, Full Name, Address, Birthday, Date & Time, Time, Date Range, Country, Company Information, Social Media Links
Selection Multiple Choice, Checkbox, Dropdown, Multi-Select, Picture Choice, Yes/No, Terms & Conditions
Feedback Star Rating, NPS Score, Likert Scale, Slider, Matrix, Ranking
Uploads File Upload, Signature
Content Heading, Paragraph, Image, Video, Icon, Divider, Spacer

Stripe payments are configured through a dedicated Payment Page type (added from the Add Page dropdown), not as a field. Cover and Finish pages are also added the same way.

View complete Field Types Reference →


Common Use Cases

Uplup Form Builder is versatile enough to handle virtually any form use case:

Lead Generation

Capture leads with sleek conversational forms. Connect to your CRM to automatically add new contacts.

Contact Forms

Simple contact forms with email notifications and spam protection.

Surveys & Feedback

Collect customer feedback with rating scales, NPS scores, Likert scales, and open-ended questions.

Registration Forms

Event registration, membership signups, and user onboarding flows.

Application Forms

Job applications, scholarship applications, and membership applications with file uploads and e-signatures.

Order & Payment Forms

Collect orders and one-time or subscription payments through Stripe.


Frequently Asked Questions

How many forms can I create?

All plans allow unlimited forms. What varies is the number of monthly responses you can collect: 50 on Free, 1,000 on Pro, and 10,000 on Business. View pricing details.

Can I accept payments through my forms?

Yes. Uplup connects to Stripe so you can accept one-time payments, subscriptions, and donations through a dedicated Payment Page in your form. Stripe and the Payment Page require a Pro plan or higher. See Form Integrations for setup.

Can I embed forms on my website?

Yes. Uplup gives you a public link, an embed snippet, and a QR code from the Share tab. Embedded forms are fully responsive. See Embedding & Sharing Forms.

Is my data secure?

Yes. Uplup encrypts data in transit and at rest. The Security panel offers spam protection, VPN blocking, country and U.S. state restrictions (Business plan), and per-person submission limits. See Form Security.

Can I connect my forms to other tools?

Yes. Uplup integrates with 42 CRM and email-marketing platforms (Mailchimp, HubSpot, ActiveCampaign, Klaviyo, Brevo, Salesforce, and more), four analytics tools (Google Analytics, Facebook Pixel, TikTok Pixel, Google Tag Manager), Stripe payments, Zapier, n8n, an MCP server for AI assistants, and outbound webhooks. See Form Integrations.