Form Integrations – CRM, Analytics, Payment | Uplup
Connect your form to the tools you already use. Sync submissions to 42 email marketing and CRM platforms, fire tracking pixels, accept payments with Stripe, automate via Zapier or n8n, give AI assistants live access through MCP, and trigger custom workflows with webhooks or the REST API. Forms also have a built-in confirmation email and host notification setup.
Table of Contents
- Accessing the Connect Tab
- Automation: Zapier, n8n, MCP
- Developer: API Keys & Webhooks
- Email Marketing & CRM (42 platforms)
- Analytics & Tracking Pixels
- Spreadsheets (Google Sheets)
- Payments (Stripe)
- Email Settings (Forms)
- Plan Availability
Accessing the Connect Tab
- Open your form in the builder.
- Click the Connect tab in the top navigation (between Logic and Share).
- Pick a tab (Email & CRM, Spreadsheets, Analytics, Automation, Developer, Notifications) or type in the search box, which looks across every tab.
- Each integration is a row. Click Connect to set it up or Manage to change it. Connected tools sit at the top of the list.
Automation: Zapier, n8n, MCP
- Zapier – Connect Uplup to 8,000+ apps. Send form submissions to Google Sheets, Slack, Notion, Airtable, and more without writing code.
- n8n – Open-source automation. Connect to 400+ apps using the
n8n-nodes-uplupcommunity node. - MCP for AI assistants – Let Claude, ChatGPT, and Cursor read and edit your forms through Uplup’s hosted Model Context Protocol server.
Developer: API Keys & Webhooks
- API Keys – Generate keys to access Uplup’s REST API. Read submissions, manage forms, and integrate Uplup into your own backend.
- Webhooks – Receive real-time HTTP POST notifications when events fire (submission received, payment completed, and more). Each webhook supports a shared secret for signature verification, event filtering, and per-form scoping.
Email Marketing & CRM (42 platforms)
When a respondent submits your form, their contact details and field answers can be pushed to your CRM or email marketing platform automatically. The Connect tab header reads “EMAIL & CRM (42)” — that count is the live source of truth.
Supported Platforms
- ActiveCampaign
- AWeber
- Beehiiv
- Benchmark Email
- Braze
- Brevo
- Campaign Monitor
- Campaigner
- Constant Contact
- ConvertKit
- Cordial
- Customer.io
- Drip
- E-goi
- EmailOctopus
- Emma
- Flodesk
- Freshworks CRM
- GetResponse
- HubSpot (Business plan)
- iContact
- Iterable
- Klaviyo
- Listrak
- Mailchimp
- MailerLite
- Mailjet
- Maropost
- Moosend
- Omnisend
- Ontraport
- Ortto
- Pabbly Email Marketing
- Sailthru
- Salesforce (Business plan)
- Selligent
- SendFox
- SendGrid
- Sendlane
- Sendy
- Vero
- Vision6
Connecting a Platform
- Click Connect on the platform’s card.
- Paste the credentials it asks for (API key, access token, OAuth, or other) – the modal links to each provider’s docs page.
- Pick the list, audience, or workspace to sync to.
- Save. New form submissions flow to that platform from then on.
Analytics & Tracking Pixels
Fire conversion events to your ad and analytics stack.
- Facebook Tracking Pixel – Track form views and conversions for Meta ad optimization.
- Google Analytics (GA4) – Send page views and conversion events to GA4.
- TikTok Pixel – Track conversions for TikTok ad campaigns.
- Google Tag Manager – Manage all your tracking tags in one place.
Spreadsheets (Google Sheets)
Send every response to a Google spreadsheet that Uplup creates in your Drive, one row per response. In the Spreadsheets section click Connect Google, allow access in the Google window, then switch on Send this form’s responses to a spreadsheet. The sheet appears at once with an Open the spreadsheet link on the card, and each new response adds a row with the time, name, email, phone, every answer, and the country.
Uplup asks Google only for the drive.file permission, so it can see and edit the spreadsheets it created and nothing else in your Drive. The card shows rows sent and the last sync; if a row fails, the reason shows there and the response stays in Uplup. Connect once per brand, then switch the sheet on per form. Full guide: Connect Google Sheets to Uplup.
Payments (Stripe)
To accept payment in a form, add a Payment Page from the Add Page menu and connect Stripe via OAuth. Stripe is the only payment processor Uplup supports today; it takes credit and debit cards, charged directly on your own Stripe account.
Stripe connects from your brand’s API Integrations page (or from the Payment section of any form). Once connected, the same Stripe account powers payment pages on your forms.
Email Settings (Forms)
At the bottom of the Connect tab, forms have a dedicated Emails section with two built-in toggles. (This section appears on forms only, not on quizzes.)
- Respondent Auto-Reply – Automatically email results or a confirmation message to the person who submitted. You can edit the subject line, body, and merge tags so each respondent gets a personalized message.
- Host Notifications – Get notified by email whenever someone submits the form, with the full submission included (Pro plan).
Plan Availability
- Free plan – Zapier, n8n, and MCP only (these connect through external accounts). The email auto-reply is available on every plan. Host notification emails (a message to you for every new submission) are a Pro feature.
- Pro plan – All 40 standard CRM and email marketing integrations, Google Sheets, all 4 tracking pixels, Stripe payments, and REST API access.
- Business plan – Everything on Pro, plus webhooks, HubSpot, and Salesforce.
