Form Integrations – CRM, Analytics, Payment | Uplup
Connect your form to the tools you already use. Sync submissions to 42 email marketing and CRM platforms, fire tracking pixels, accept payments with Stripe, automate via Zapier or n8n, give AI assistants live access through MCP, and trigger custom workflows with webhooks or the REST API. Forms also have a built-in confirmation email and host notification setup.
Table of Contents
- Accessing the Connect Tab
- Automation: Zapier, n8n, MCP
- Developer: API Keys & Webhooks
- Email Marketing & CRM (42 platforms)
- Analytics & Tracking Pixels
- Payments (Stripe)
- Email Settings (Forms)
- Plan Availability
Accessing the Connect Tab
- Open your form in the builder.
- Click the Connect tab in the top navigation (between Logic and Share).
- Use the filter pills (Automation, Developer, Email & CRM, Analytics) or the search box to find an integration.
- Click an integration card to connect or configure it.
Automation: Zapier, n8n, MCP
- Zapier – Connect Uplup to 8,000+ apps. Send form submissions to Google Sheets, Slack, Notion, Airtable, and more without writing code.
- n8n – Open-source automation. Connect to 400+ apps using the
n8n-nodes-uplupcommunity node. - MCP for AI assistants – Let Claude, ChatGPT, and Cursor read and edit your forms through Uplup’s hosted Model Context Protocol server.
Developer: API Keys & Webhooks
- API Keys – Generate keys to access Uplup’s REST API. Read submissions, manage forms, and integrate Uplup into your own backend.
- Webhooks – Receive real-time HTTP POST notifications when events fire (submission received, payment completed, and more). Each webhook supports a shared secret for signature verification, event filtering, and per-form scoping.
Email Marketing & CRM (42 platforms)
When a respondent submits your form, their contact details and field answers can be pushed to your CRM or email marketing platform automatically. The Connect tab header reads “EMAIL & CRM (42)” — that count is the live source of truth.
Supported Platforms
- ActiveCampaign
- AWeber
- Beehiiv
- Benchmark Email
- Braze
- Brevo
- Campaign Monitor
- Campaigner
- Constant Contact
- ConvertKit
- Cordial
- Customer.io
- Drip
- E-goi
- EmailOctopus
- Emma
- Flodesk
- Freshworks CRM
- GetResponse
- HubSpot (Business plan)
- iContact
- Iterable
- Klaviyo
- Listrak
- Mailchimp
- MailerLite
- Mailjet
- Maropost
- Moosend
- Omnisend
- Ontraport
- Ortto
- Pabbly Email Marketing
- Sailthru
- Salesforce (Business plan)
- Selligent
- SendFox
- SendGrid
- Sendlane
- Sendy
- Vero
- Vision6
Connecting a Platform
- Click Connect on the platform’s card.
- Paste the credentials it asks for (API key, access token, OAuth, or other) – the modal links to each provider’s docs page.
- Pick the list, audience, or workspace to sync to.
- Save. New form submissions flow to that platform from then on.
Analytics & Tracking Pixels
Fire conversion events to your ad and analytics stack.
- Facebook Tracking Pixel – Track form views and conversions for Meta ad optimization.
- Google Analytics (GA4) – Send page views and conversion events to GA4.
- TikTok Pixel – Track conversions for TikTok ad campaigns.
- Google Tag Manager – Manage all your tracking tags in one place.
Payments (Stripe)
To accept payment in a form, add a Payment Page from the Add Page menu and connect Stripe via OAuth. Stripe is the only payment processor Uplup supports today; it handles credit cards, debit cards, Apple Pay, Google Pay, and bank transfers.
Stripe connects from your brand’s API Integrations page (or from the Payment section of any form). Once connected, the same Stripe account powers payment pages across every form and quiz in the brand.
Email Settings (Forms)
At the bottom of the Connect tab, forms have a dedicated Emails section with two built-in toggles. (This section appears on forms only, not on quizzes.)
- Respondent Auto-Reply – Automatically email results or a confirmation message to the person who submitted. You can edit the subject line, body, and merge tags so each respondent gets a personalized message.
- Host Notifications – Get notified by email whenever someone submits the form, with the full submission included.
Plan Availability
- Free plan – Zapier, n8n, and MCP only (these connect through external accounts). Email auto-reply and host notifications are available on every plan.
- Pro plan – All 40 standard CRM and email marketing integrations, all 4 tracking pixels, Stripe payments, webhooks, and REST API access.
- Business plan – Everything on Pro, plus HubSpot and Salesforce.