Managing social media can feel overwhelming, especially if you’re juggling multiple platforms, audiences, and content strategies. That’s where social media post scheduling tools come in. These tools allow you to plan, organize, and automate your social media posts, ensuring consistency and saving you valuable time. By using a scheduling tool, you can focus more on content creation, engagement, and growth while your posts go live when your audience is most active.

Whether you’re a solopreneur, a growing business, or a social media manager, a good scheduling tool can help you stay organized, enhance your strategy, and reduce the daily grind of manual posting. Many of these tools also offer analytics, so you can track performance and optimize future posts. In this article, we’ll explore some of the best social media post scheduler tools, their features, integrations, and pricing to help you find the perfect fit for your needs.

Viraly – Both social media post scheduler and in-depth analytics.
Buffer – Known and trusted.
Later – Easy-to-use with lots of features.

Table Of Contents

Viraly

Viraly is a powerful social media management tool designed to streamline post scheduling and content creation across multiple platforms. Its user-friendly dashboard allows for easy management of social media calendars, while the AI drafting assistant offers post ideas and optimal posting times to save both time and effort. For teams and agencies, the collaboration tools are robust, providing seamless role assignments and campaign progress tracking.

Viraly also as a powerful analytics tool for all 10 of it’s integrated platforms. It provides both channel and post analytics. That means, you can view the insights for your entire channel, or view granular stats on a post-level. It will show insights such as: likes, followers, shares, comments, time-spent, demographics, location, age & gender, reach distribution, and much more. The part is that the analytics comes with the post scheduler (it’s all packaged together).

Platforms Viraly Integrates With

Instagram
Facebook
YouTube
X (formerly Twitter)
TikTok
Pinterest
LinkedIn
Threads
Mastadon
Bluesky

Features

Multi-Platform Scheduling: Plan and publish posts across all major platforms from a single dashboard.
AI Drafting Assistant: AI-driven suggestions for optimizing content and posting times.
Team Collaboration: Easily invite team members, assign permissions, and track progress.
In-Depth Analytics: Access detailed insights to measure content performance and improve strategies.
Enhanced Security: Ensures accounts are protected with advanced security measures.

Pros

User-Friendly Interface: Viraly’s dashboard is intuitive, making it suitable for both beginners and advanced users.
AI-Powered Post Creation: The AI assistant provides suggestions for captions and optimal posting times, enhancing content quality.
Multi-Brand Support: Ideal for agencies and businesses managing multiple brands from one account.
Comprehensive Analytics: Provides detailed performance insights to help improve social media strategies.
Team Collaboration Tools: Enables role assignment, permissions management, and campaign tracking, making it perfect for teams.

Cons

Newer tool to the market.
The lower-tier plan limits the number of social accounts that can be connected.

Pricing

Viraly offers flexible plans to suit different team sizes and needs:

Influencer Plan: $19/month

30-day free trial
Up to 5 social accounts
Up to 200 posts per month
Email support

Business Plan: $49/month

30-day free trial
Up to 15 social accounts
Up to 500 posts per month
Team collaboration and role assignments
Priority support

Agency Plan: $99/month

30-day free trial
Up to 50 social accounts
Unlimited posts
Real-time collaboration
Zoom support and dedicated account manager

Buffer

Buffer is a versatile social media scheduling tool that offers an easy way to create, plan, publish, and analyze content. It’s ideal for individuals, small businesses, and even large teams that need to collaborate on social media strategies. The tool supports a wide range of platforms and provides valuable insights to optimize content performance. With Buffer, managing social media calendars becomes streamlined, making it easier to stay consistent with posts while engaging with your audience.

Platforms Buffer Integrates With

Instagram
Facebook
Twitter / X
Bluesky
Pinterest
LinkedIn
YouTube
Threads
Shopify
TikTok
Google Business Profile
Mastodon

Features

Create & Organize Content: Build a library of content ideas and easily manage drafts.
Multi-Platform Scheduling: Schedule posts across all major platforms with tailored content for each channel.
AI Assistant: Generate post ideas, repurpose content, and refine copy with AI-driven suggestions.
Analytics & Reports: Access detailed insights on social media performance, including individual post metrics and hashtag performance.
Engagement Tools: Navigate comments quickly and engage with your audience from a unified dashboard.
Start Page: Build a customizable landing page to feature important links and calls to action.

Pros

Multi-Platform Support: Buffer supports a wide range of social channels, including newer platforms like Threads and Bluesky.
User-Friendly Interface: Buffer is simple to use, making it accessible for both beginners and experienced marketers.
AI-Powered Assistance: The AI Assistant helps optimize content creation and repurposing, which can save significant time.
Customizable Reports: Easily generate branded reports and export data to monitor performance across channels.
Team Collaboration: Buffer’s higher-tier plans allow for seamless collaboration with team members and clients, offering draft management and workflow approval tools.

Cons

Limited Features on Free Plan: The free plan allows only up to 3 channels and 10 scheduled posts per channel, which may be restrictive for more active users.
Pricing Increases with Channels: Each additional channel on paid plans comes at a per-channel cost, which can add up for users managing many accounts.

Pricing

Buffer offers several flexible plans to meet the needs of individuals, businesses, and agencies:

Free Plan: $0/month

Connect up to 3 social channels
Access to the AI Assistant
Landing page builder
Schedule up to 10 posts per channel

Essentials Plan: $6/month per channel

Engagement tools
Analytics and reporting features
All Free Plan features

Team Plan: $12/month per channel

Unlimited team members and clients
Draft collaboration tools
All Essentials Plan features

Agency Plan: $120/month for 10 channels

Custom access and permissions
Agency-friendly pricing with additional channels for $60/year
All Team Plan features

Later

Later is a popular social media post scheduler designed to help individuals, small teams, and growing businesses streamline their social media management. With an intuitive visual planner and AI-driven features, Later makes it easy to schedule posts across multiple platforms, track performance, and collaborate with team members. Later is especially known for its Instagram-specific tools, including Reels auto-publishing, hashtag suggestions, and the customizable Link in Bio feature, which helps drive traffic and boost engagement.

Platforms Later Integrates With

Instagram
Facebook
X (Twitter)
Pinterest
TikTok
LinkedIn
YouTube

Features

Visual Instagram Planner: Plan and preview Instagram posts in an organized, visually appealing calendar.
Auto-Publishing: Automatically schedule and publish content on Instagram, Facebook, Twitter/X, Pinterest, TikTok, LinkedIn, and YouTube.
Instagram Reels Auto-Publishing: Easily schedule and auto-publish Instagram Reels to streamline your video strategy.
Hashtag Suggestions: Generate effective hashtags for Instagram posts to increase visibility and engagement.
Team Collaboration: Collaborate with multiple users, assign roles, and manage brand content across teams.
Customizable Link in Bio: Create personalized landing pages that are clickable and shoppable directly from Instagram and TikTok bios.

Pros

Comprehensive Instagram Tools: Later excels in Instagram scheduling with features like Reels auto-publishing, visual planning, and hashtag suggestions.
Flexible Pricing: A range of plans makes it suitable for both individuals and growing teams, with options to add extra social sets or users as needed.
AI-Driven Features: Later’s AI assistant helps with caption writing and scheduling optimization, saving time and improving content quality.
Collaboration Tools: Ideal for teams, Later’s collaboration features allow for easy management of roles and workflows.

Cons

Limited Features on Starter Plan: The Starter plan is fairly basic, offering only 30 posts per social profile and limited analytics.
Higher Costs for Larger Teams: Adding extra social sets or users can increase the cost significantly for larger teams.

Pricing

Later offers a variety of plans to cater to different needs:

Starter Plan: $25 /monthly

1 Social Set (1 profile each for Instagram, Facebook, Twitter/X, Pinterest, TikTok, LinkedIn, YouTube)

1 user
30 posts per social profile
Limited analytics (3 months)
5 AI credits
Customizable Link in Bio page

Growth Plan: $45 /monthly

3 Social Sets
3 users
150 posts per social profile
Full analytics (1 year)
30 AI credits
Customizable Link in Bio pages
Team collaboration tools

Advanced Plan: $80 /monthly

6 Social Sets
6 users
Unlimited posts
Full analytics (1 year)
50 AI credits
Advanced team and brand management tools
Customizable Link in Bio pages

Agency Plan: $200 /monthly

Unlimited posts
Full analytics (up to 1 year of data)
200 Credits for AI features
Customizable Link in Bio page
Social Listening

Free Plan:

Available for users looking to get started with basic social media management and limited posting capabilities.

Hootsuite

Hootsuite is a well-known social media management tool that helps individuals and teams manage all their social media channels in one place. With its powerful scheduling and analytics capabilities, Hootsuite is trusted by millions of users to handle everything from content planning to social media monitoring. The platform offers integrations with a variety of social networks and includes collaboration tools for teams to streamline their workflows.

Platforms Hootsuite Integrates With

Instagram
Facebook
Twitter/X
LinkedIn
Pinterest
YouTube

Features

Unlimited Post Scheduling: Schedule and publish posts across all major platforms with ease.
Best Time to Post Recommendations: Get insights on when your audience is most active for optimized scheduling.
AI Caption & Hashtag Generator: Leverage AI to generate captions, hashtags, and content ideas.
Custom Analytics & Reports: Track your social media performance and generate custom reports.
Competitive Benchmarking: Compare your performance with competitors across key metrics.
Team Collaboration Tools: Assign team roles, manage permissions, and collaborate on social media strategies.

Pros

Comprehensive Scheduling: Unlimited post scheduling makes Hootsuite perfect for high-volume social media management.
Robust Analytics: Custom analytics and competitive benchmarking tools offer deep insights into social media performance.
AI-Driven Features: AI-powered content suggestions streamline the post-creation process.
Collaboration Capabilities: Ideal for teams, Hootsuite includes role management and workflow approval features.

Cons

Pricey for Small Teams: Hootsuite’s paid plans start at $99/month, which may be expensive for smaller businesses or individuals.
Learning Curve: The platform can be complex for new users due to its extensive range of features.

Pricing

Hootsuite offers flexible plans that cater to different types of users:

Professional Plan: $99/month

1 user
10 social accounts
Unlimited post scheduling
Custom analytics and reports
AI caption and hashtag generator

Team Plan: $249/month

3 users
20 social accounts
Everything in Professional, plus:
Link in bio tool
Team roles and permissions
Assign DMs to teammates

Enterprise Plan: Custom pricing

Starts at 5 users
50+ social accounts
Everything in Team, plus:
Approval workflow
Content library
Advanced analytics and engagement tools

Sprout Social is a powerful social media post planner software designed for teams and enterprises that require a comprehensive suite of tools to manage, engage, and analyze their social media efforts. With advanced social listening, premium analytics, and team collaboration tools, Sprout Social is ideal for businesses that handle a large volume of social interactions and need deeper insights into their performance.

Platforms Sprout Social Integrates With

Instagram
Facebook
Twitter/X
LinkedIn
Pinterest
YouTube
TikTok

Features

Social Content Calendar: Plan, schedule, and queue posts across multiple social platforms.
Social Listening: Monitor brand mentions, keywords, and trends to stay ahead of the competition.
Advanced Analytics: Access premium reports with over 150+ metrics to evaluate your social media strategy.
Team Collaboration: Assign tasks, track performance, and collaborate with multiple team members across your social profiles.
Influencer Marketing: Build and manage influencer campaigns to grow brand awareness and reach new audiences.

Pros

Advanced Social Listening: Sprout Social’s listening tools provide valuable insights into customer behavior, trends, and competitive performance.
In-Depth Analytics: With premium analytics, businesses can track more than 150 key metrics and generate custom reports.
Collaborative Workflows: Ideal for teams, Sprout Social offers task management and approval workflows for seamless collaboration.
Scalable for Larger Teams: The platform is designed to scale with growing teams and organizations, making it great for enterprise-level social media management.

Cons

Higher Price Point: Sprout Social starts at $199/month per seat, which can be costly for small businesses or individuals.
Complex Interface: The platform’s vast feature set may be overwhelming for users who need a simpler solution.

Pricing

Sprout Social offers different pricing tiers based on user needs and team size:

Standard Plan: $249/month per seat

5 social profiles
Social content calendar
Group, profile, and post-level reporting
Paid promotion tools for Facebook posts

Professional Plan: $399/month per seat

Unlimited social profiles
Competitive reports for Instagram, Facebook, and X
Custom workflows for approvals
Trend analysis for keywords and hashtags

Advanced Plan: $499/month per seat

External approval workflows
Employee advocacy tools
Advanced AI-driven message classifications

Enterprise Plan: Custom pricing

Tailored solutions for large-scale social media operations
Includes all features from the Advanced plan, plus additional custom features

CoSchedule

CoSchedule is a comprehensive marketing calendar tool that helps teams and individuals plan, schedule, and manage their social media and content projects in one place. It offers a range of features that make it easier to coordinate marketing efforts, track performance, and stay organized, all while using AI-powered assistance for content creation and optimization.

Platforms CoSchedule Integrates With

Instagram
Facebook
Twitter/X
LinkedIn
Pinterest
TikTok
YouTube

Features

AI Social Assistant: Utilize AI to assist with social message creation, project templates, and post optimization.
Drag & Drop Calendar: Easily schedule and organize social media posts and marketing campaigns with a visual calendar.
Unlimited Social Media Publishing: Post to your social accounts without any limits across platforms.
Social Media Automation: Automate recurring tasks and events, saving time and ensuring consistency.
Bulk Scheduling: Schedule multiple posts at once to streamline your content calendar.
Social Analytics & Reports: Get insights into social media performance with built-in reports.
Client Calendars: Manage multiple client calendars and brand profiles, perfect for agencies.

Pros

Comprehensive Marketing Tool: CoSchedule combines social media management, content planning, and marketing project management into one tool.
AI-Powered Features: With AI assistance and project templates, users can optimize their marketing strategies quickly.
Flexible Plans for Different Users: Whether you’re an individual, team, or agency, CoSchedule offers plans to suit your specific needs.
Client Management for Agencies: Agencies can benefit from features like client-specific calendars, white-label reporting, and approval workflows.

Cons

Pricing Increases with Users: The more users or social profiles added, the higher the cost, which could be limiting for small teams or freelancers.
Advanced Features Are Locked Behind Higher Plans: Some useful features like custom sub-calendars and advanced targeting are only available on higher plans.

Pricing

CoSchedule offers a range of pricing plans to suit individuals, teams, and agencies:

Free Calendar: $0/month

1 user
2 social profiles
Up to 15 scheduled social messages
Basic support
AI Social Assistant

Social Calendar: $29/month per user (billed monthly)

5 social profiles (additional profiles for $5/month)
Unlimited social media publishing
Social media automation
Bulk social media scheduling
AI Project Assistant and 500+ project templates

Agency Calendar: $59/month per user (billed monthly)

5 social profiles (additional profiles for $5/month)
Unlimited client calendars
White-label reports and calendar sharing
Approval dashboard for managing social approvals

Content Calendar: Custom pricing

10 social profiles (additional profiles can be added)
Kanban project view and table view
Custom fields and project types
Guest user access
Marketing campaign management

Marketing Suite: Custom pricing

Custom user and social profile limits
Sub-calendars, approval workflows, and digital asset management
Advanced audience targeting for social publishing
Dedicated account manager and custom permissions

Agorapulse

Agorapulse is a robust social media post scheduling tool designed to close the gaps in your social media marketing workflow. From scheduling and publishing posts to managing social inboxes and generating reports, Agorapulse helps teams stay organized and productive. With features tailored for both small teams and larger organizations, Agorapulse is known for its flexibility and user-friendly interface.

Platforms Agorapulse Integrates With

Facebook
Instagram
Twitter/X
LinkedIn
TikTok
YouTube
Pinterest
Google Business Profiles

Features

Unlimited Post Scheduling: Schedule and publish as many posts as you need across all major platforms.
Unified Publishing Calendar: Manage all your social media content in a single, easy-to-use calendar.
Social Inbox Management: Manage all messages, comments, and reviews in one inbox with instant translation and saved replies.
Analytics and Reporting: Generate custom reports with social media ROI metrics, white-label reporting, and exportable data.
Team Collaboration: Collaborate with your team through approval workflows, assign tasks, and manage social performance.
Canva Integration: Design social posts directly in Agorapulse with Canva integration for smooth content creation.

Pros

User-Friendly Interface: Agorapulse’s dashboard is intuitive, making it easy to manage multiple social profiles and conversations in one place.
Collaboration Tools: Excellent for teams, with features such as content approval workflows and team performance reports.
Powerful Reporting: Customizable reporting tools allow businesses to track detailed ROI metrics and social media performance.
Versatile Plans: Suitable for businesses of all sizes, from small teams to larger enterprises.

Cons

Pricing Scales Quickly: The per-user pricing model and additional costs for extra social profiles can add up, especially for growing teams.
Limited Features on Free Plan: The free plan is limited to three social profiles and 10 scheduled posts, which may not be sufficient for most teams.

Pricing

Agorapulse offers a variety of plans to meet the needs of different users, with pricing based on the number of users and social profiles:

Free Plan: $0/month

3 social profiles
1 user
10 scheduled posts
Basic social inbox and reporting

Standard Plan: $69/month per user (billed monthly)

10 social profiles (additional profiles for $15/month)
Unlimited scheduled posts
Unified publishing calendar
Google Analytics integration
Standard social inbox and reporting

Professional Plan: $99/month per user (billed monthly)

10 social profiles (additional profiles for $15/month)
All Standard plan features, plus:
Instagram product tagging
PulseLink in bio
First comment scheduling
Team workflow management
Basic ad comment monitoring

Advanced Plan: $149/month per user (billed monthly)

10 social profiles (additional profiles for $15/month)
All Professional plan features, plus:
Content library
5 shared calendars
Bulk content publishing
Advanced spam management
Advanced social media ROI reports

Custom Plan: Tailored pricing

Unlimited social profiles
Custom solutions based on business needs
Includes advanced features such as CRM integration, Facebook boosted posts scheduling, and dedicated account management

Zoho Social is a comprehensive social media management tool that caters to businesses and agencies of all sizes. It offers a wide range of features, including multi-channel publishing, advanced scheduling, and in-depth analytics. With seamless integrations to Zoho CRM and Zoho Desk, this platform is ideal for businesses looking to align their social media marketing efforts with their sales and customer service operations.

Platforms Zoho Social Integrates With

Facebook
Twitter/X
Instagram
LinkedIn
Google Business Profile
Pinterest
TikTok
Mastodon
Threads
YouTube

Features

Multi-Channel Publishing: Schedule and publish posts across all major social networks from one dashboard.
SmartQ Scheduling: Suggests the best times to post based on when your audience is most active.
Custom Reporting: Create, share, and export custom reports to track social media performance.
CRM Integration: Direct integration with Zoho CRM for managing leads and contacts from social interactions.
Content Approvals: Streamline workflows by setting up content approval processes for teams.
Zia AI Assistant: Leverage AI to automate repetitive tasks and gain insights into social media activity.

Pros

Zoho Ecosystem Integration: Seamless integration with other Zoho apps like Zoho CRM and Zoho Desk, making it a perfect tool for businesses using Zoho products.
Advanced Scheduling Features: The platform offers advanced scheduling capabilities, including repeat posting, SmartQ scheduling, and bulk scheduling.
Collaboration Tools: Zoho Social’s collaboration features, including team chat, content approvals, and role-based access, make it ideal for teams.
Customizable Reports: Create detailed, custom reports that can be shared and exported for comprehensive performance tracking.

Cons

Limited Features on Free Plan: The free plan is limited to just one brand and six social channels, which might not be sufficient for larger teams.
Price Increases with Users and Brands: Adding additional team members or brands can significantly increase the overall cost.

Pricing

Zoho Social offers a variety of pricing plans based on the number of users and social profiles:

Free Edition: $0/month

1 brand
6 social channels
1 team member
zShare Browser Extension

Standard Plan: $15/month (billed monthly)

1 brand (10 channels)
1 team member
Multi-channel publishing, content scheduling, zURL link shortener, summary reports

Professional Plan: $40/month (billed monthly)

1 brand (10 channels)
1 team member
All Standard plan features, plus:
Livestream
Bulk scheduling
Post insights
Instagram first comment
Bit.ly integration
Media library

Premium Plan: $65/month (billed monthly)

1 brand (11 channels)
3 team members
All Professional plan features, plus:
Content approvals and workflow
UTM parameters
Custom roles
Zoho CRM integration
Custom reports and report sharing

Add-ons:

Brands: $17/month per brand (Standard and Professional), $23/month per brand (Premium)
Team Members: $12/month per member

MeetEdgar

MeetEdgar is a social media post scheduler designed to simplify social media management for freelancers, entrepreneurs, and small businesses. With its focus on automation, content categories, and AI-powered features, MeetEdgar helps users create and schedule posts effortlessly, ensuring a steady flow of content across all major social platforms.

Platforms MeetEdgar Integrates With

Facebook
Instagram
Twitter/X
LinkedIn
Pinterest
Google Business Profile
TikTok
Threads

Features

AI Caption Generator (Inky): MeetEdgar’s AI, Inky, helps generate post copy and suggests hashtags to optimize your content.
Unlimited Scheduled Posts: No limits on the number of posts you can schedule, ensuring a consistent presence across platforms.
Weekly Automations: Automate your social media posting with preset time slots for different content categories.
Content Categories: Organize your content into categories, allowing for more targeted and strategic posting.
Multi-Account Management: Connect multiple social media accounts and easily manage them from a single dashboard.

Pros

Automation Features: MeetEdgar’s automated posting based on content categories makes social media scheduling easy and efficient.
AI-Powered Assistance: Inky, the built-in AI assistant, provides content suggestions and hashtags, reducing the effort needed for post creation.
Unlimited Scheduled Posts: Both plans offer unlimited scheduled posts, allowing users to maintain a consistent content flow.
Affordable for Small Teams: The platform offers reasonably priced plans that cater to freelancers, entrepreneurs, and small teams.

Cons

Limited Weekly Automations on Lower Plan: The Eddie Plan only allows 10 weekly automations, which may be restrictive for more active users.
Additional Costs for Social Accounts: Adding more social accounts comes with an extra cost, which could increase the overall expense for businesses with multiple accounts.

Pricing

MeetEdgar offers two plans to suit different business needs, both of which include flexible cancellation options:

Eddie Plan: $29.99/month

5 social accounts
Unlimited scheduled posts
10 weekly automations
4 content categories
15 Inky AI credits per month
Additional social accounts: $4.99/month per account

Edgar Plan: $49.99/month

25 social accounts
Unlimited scheduled posts
1,000 weekly automations
Unlimited content categories
50 Inky AI credits per month
Additional social accounts: $2.99/month per account

Planoly

Planoly is a visually focused social media scheduling tool designed to help creators, influencers, and businesses streamline their social media management. With easy-to-use planning features, Planoly supports auto-posting and multi-channel content management across Instagram, TikTok, Pinterest, and more. It also includes content creation tools like AI caption writing and hashtag management, making it a great choice for creators looking to grow their online presence.

Platforms Planoly Integrates With

Instagram
TikTok
Pinterest
Facebook
Twitter/X
YouTube
LinkedIn

Features

AI Caption Writer: Leverage AI to create engaging captions for your social media posts automatically.
Auto-Post to Multiple Platforms: Schedule posts for Instagram, TikTok, Facebook, Pinterest, YouTube, and more with ease.
Hashtag Manager: Organize and manage hashtags to maximize reach and engagement on posts.
Content Calendar & Scheduling: Visually plan and schedule posts with an intuitive calendar that offers reminders and auto-posting.
Link in Bio Tools: Create custom “Link in Bio” pages to drive traffic and conversions from social media platforms.
Media Library: Store and organize media assets from Canva, Dropbox, Google Drive, and your device for seamless post scheduling.

Pros

Visual Planning: The drag-and-drop calendar is easy to use, especially for creators who want to plan content visually.
AI-Powered Tools: Planoly’s AI caption writer helps save time by generating captions, making it easier to create engaging content.
Multiple Integrations: Planoly integrates with popular platforms, allowing creators to schedule and manage content across various social networks.
Affordable for Creators: The pricing is accessible for creators at different stages, with features that cater to both beginners and professionals.

Cons

Instagram-Focused Features: While Planoly supports multiple platforms, some of its best features like the content calendar are primarily focused on Instagram.
Add-Ons Increase Price: Adding more users or social sets comes at an additional cost, which can make it pricier for larger teams or businesses managing multiple accounts.

Pricing

Planoly offers a range of plans suitable for creators and businesses, with flexible pricing based on the number of social sets and users:

Starter Plan: $16/month

1 social set (Instagram, Pinterest, TikTok)
1 user
Up to 60 uploads per month
Auto-post to Instagram, TikTok, and other platforms
AI caption writing

Growth Plan: $28/month

1 social set
3 users
Unlimited uploads
All Starter Plan features, plus additional team members and comments management

Pro Plan: $43/month

2 social sets
6 users
Unlimited uploads
Priority support
All Growth Plan features, plus advanced tools for larger teams

Metricool

Metricool is a comprehensive social media scheduling app designed to cater to businesses of all sizes. Whether you’re an individual looking to manage one social profile or an agency overseeing multiple clients, Metricool offers a range of tools to simplify social media scheduling, analytics, and content management. With seamless integration across major social platforms, users can schedule content, track analytics, and manage messages all from one dashboard.

Platforms it integrates with:

Facebook
Instagram
Twitter (X)
LinkedIn
Pinterest
TikTok
YouTube
Google Business Profile

Features:

Content Scheduling: Schedule unlimited posts across multiple platforms (limits vary by plan).
Social Inbox: Manage and respond to messages, comments, and mentions from one centralized inbox.
Analytics: Get detailed insights into post performance, audience demographics, and competitor analysis.
AI Social Media Assistant: Utilize AI to assist with content creation and scheduling.
Team Collaboration: Collaborate with team members and clients with approval workflows and shared calendars.
Hashtag Tracker: Track the performance of hashtags on Twitter and Instagram.
Customizable Reports: Generate reports in PDF or PPT with custom templates and white-label options.

Pros:

Wide range of features for scheduling, analytics, and team collaboration.
AI-powered assistance for content creation and scheduling.
Affordable plans for both individuals and agencies.
Integration with popular social platforms like Facebook, Instagram, and LinkedIn.
Flexible pricing structure with free and paid options to suit various needs.

Cons:

Some features, such as advanced analytics and competitor tracking, are limited to higher-tier plans.
Limited auto-posting capabilities for Instagram and TikTok based on account type.
Twitter analytics are not fully available in the free plan.

Pricing:

Free Plan: $0/month – Manage 1 brand, schedule up to 50 posts/month, and access basic analytics for up to 3 months.
Starter Plan: From $18/month (annually) – Manage up to 5 brands, schedule unlimited posts, access 100 competitor analyses, and utilize downloadable reports.
Advanced Plan: From $45/month (annually) – Manage up to 15 brands, team and client access, custom report templates, and advanced analytics.
Custom Plan: Contact for pricing – Tailored solutions for managing more than 50 brands with all advanced features included.

Metricool is ideal for anyone looking to streamline their social media management and maximize their efficiency with AI-driven tools.

Sendible

Sendible is an all-in-one social media management app designed to help creators, businesses, and agencies efficiently manage multiple social media accounts. It offers robust scheduling, content creation, collaboration, and analytics features, making it a versatile solution for various team sizes. With tools like AI Assist and white-label options, Sendible caters to both small and large businesses that want to scale their social media efforts effectively.

Platforms It Integrates With

Facebook
Instagram
TikTok
LinkedIn
Twitter (X)
Google My Business
YouTube
WordPress

Features

Unlimited Scheduling: Schedule and publish posts across multiple platforms.
Team Collaboration: Manage approvals, assign posts, and collaborate on content with your team.
AI Assist: Automated content creation and hashtag suggestions for enhanced productivity.
Content & Hashtag Library: Store and organize content assets for easy access.
Custom Reports: Build custom and automated reports with real-time insights.
White Labeling: Offer branded services with custom domains and branding options for agencies.
Priority Inbox: Engage and reply to comments across multiple social media channels.
Advanced Reporting: Includes live report sharing, PDF export, and email scheduling.
Bulk Scheduler & Smart Queues: Schedule content in bulk and set up automated post queues.
Custom Tags & UTM Parameters: Add tracking parameters for better analytics and content performance tracking.

Pros

Strong Collaboration Tools: Ideal for teams, with features like user roles, content approvals, and custom workflows.
White-Label Capabilities: Great for agencies wanting to offer a fully branded social media management solution.
AI-Powered Tools: Automates content generation and reporting, reducing manual effort.
Flexible Plan Options: Scalable plans that cater to businesses of different sizes and needs.
Comprehensive Analytics: Customizable and advanced reporting features to track performance and ROI.

Cons

Learning Curve: With so many features, it can take some time for users to get familiar with the platform.
Instagram Limitations: While it offers several Instagram functionalities, it currently lacks support for Instagram direct messages.
Pricing Tiers: The more advanced features, such as white-labeling and custom reports, are only available on higher-tier plans.

Pricing

Creator: $29/month (1 user, 6 social profiles)
Traction: $89/month (4 users, 24 social profiles)
Scale: $199/month (7 users, 49 social profiles)
Advanced: $240/month (10 users, 60 social profiles)
Enterprise: $750/month (50 users, 300 social profiles)

SocialBee

SocialBee is a social media post scheduler tool designed to simplify social posting, engagement, and analytics for solopreneurs, small businesses, and agencies. It offers powerful features like AI-powered content creation and recycling capabilities, making it a time-saving solution for users who want to optimize their social media efforts.

Platforms It Integrates With

Facebook
Instagram
LinkedIn
Twitter (X)
Pinterest
TikTok
Google My Business

Features

AI-Powered Co-Pilot: Automate content strategy with AI-generated social media posts.
Content Categories: Organize posts into categories for streamlined scheduling and publishing.
Post Recycling: Automatically recycle evergreen content for continued engagement.
Canva, Unsplash & GIPHY Integration: Design and curate content with easy access to images and GIFs.
Hashtag Manager: Organize and manage hashtags for better post reach.
Custom Thumbnails & Alt Text: Improve accessibility and visuals with custom video thumbnails and alt text for images.
Flexible Posting Schedule: Set custom posting cadences for each profile to match your audience’s activity.
Team Collaboration: Dedicated workspaces and user roles for easy content management.
Analytics & Reports: Track audience growth, engagement, and top-performing content with exportable branded reports.

Pros

Content Recycling: Automated content recycling saves time by reusing evergreen posts.
AI-Generated Content: AI-powered post generation is ideal for those needing quick, engaging social media content.
Affordable Pricing: Competitive pricing makes it accessible for smaller businesses and solopreneurs.
Comprehensive Integrations: Built-in integrations with Canva, Unsplash, and GIPHY provide rich media options without leaving the platform.

Cons

Limited Analytics in Lower Plans: Advanced analytics and historical data are only available in higher-tier plans.
One User on Lower Tiers: The Bootstrap and Accelerate plans allow for only one user per workspace, limiting team collaboration for smaller plans.

Pricing

Bootstrap: $29/month (5 social profiles, 1 user, 1 workspace)
Accelerate: $49/month (10 social profiles, 1 user, 1 workspace)
Pro: $99/month (25 social profiles, 3 users, 5 workspaces)

All plans include a 14-day free trial, and annual billing comes with a 16% discount.

Crowdfire

Crowdfire is a versatile social media management tool designed for everyone from individuals to large agencies. With its robust content curation, scheduling, and analytics features, it helps businesses and solo-preneurs optimize their social media presence. Whether you’re looking to grow your social media following or streamline your posting, Crowdfire offers the tools to manage everything in one place.

Platforms It Integrates With

Facebook
Instagram
Twitter (X)
LinkedIn
Pinterest
YouTube
Shopify
Etsy
Blogs via RSS feeds

Features

Scheduling & Publishing: Schedule posts with custom posting schedules, video support, and bulk scheduling across multiple platforms.
Content Curation: Discover and curate articles, images, and videos to share directly, with personalized recommendations based on your interests.
AI Caption Writer: Automatically generate captions with AI assistance.
Hashtag Recommendations: Improve post visibility with suggested hashtags.
Social Analytics: Get detailed analytics on post and profile performance, with advanced competitor analysis.
Mentions & Replies: Track and manage mentions for Facebook and Instagram directly in the inbox, with support for replies using images and GIFs.
Competitor Analysis: Compare key metrics for up to 20 competitors per social account, helping you stay ahead in your niche.

Pros

Robust Content Curation: Easily find and share relevant content from your own blogs, YouTube, Shopify, and Etsy, or get automatic recommendations.
Multi-Account Management: Manage multiple social profiles and schedule posts in bulk.
Competitor Analysis: Offers insights on your competitors’ social media performance, allowing you to adjust your strategy accordingly.
AI Caption Writer: Simplifies the caption-writing process, saving time on content creation.

Cons

Limited Analytics for Free and Plus Plans: Social analytics are limited to only 1-day data on the free plan, and Twitter analytics are excluded in some plans.
Special Twitter Limits: Scheduling for Twitter has special limits on the number of posts.
High Cost for Larger Teams: More extensive team collaboration and profiles come with higher costs, making it less cost-effective for small teams needing advanced features.

Pricing

Free: 3 accounts, 10 scheduled posts per account, basic features.
Plus: $9.99/month (5 accounts, 100 scheduled posts per account, advanced features).
Premium: $49.99/month (10 accounts, 100 scheduled posts per account, competitor analysis).
VIP: $99.99/month (25 accounts, 800 scheduled posts per account, full analytics and advanced support).

Pallyy

Pallyy is a simple, efficient social media scheduler app designed for businesses and social media managers. Its main appeal is the all-in-one pricing structure with an affordable monthly cost per social set, making it a solid choice for managing multiple social profiles across various networks. With robust scheduling, analytics, and team collaboration features, Pallyy streamlines social media workflows.

Platforms It Integrates With

Instagram (Business and Creator profiles)
Facebook (Pages)
Twitter (Profiles)
LinkedIn (Pages and Personal Profiles)
Google My Business (Locations)
Pinterest (Profiles)
TikTok (Profiles)

Features

Scheduling & Publishing: Unlimited posts with auto-publishing across platforms, including Instagram Stories, Reels, and carousel posts. The platform offers flexible scheduling views (monthly, weekly) and collaboration tools for team feedback.
Analytics: Track post, profile, and competitor analytics for Instagram, Facebook, and LinkedIn with custom report creation.
Social Inbox: Manage comments, messages, and reviews across Instagram, Facebook, LinkedIn, Google My Business, and TikTok. Team members can also be assigned conversations.
Bio Link: Create customizable bio link pages for Instagram and other profiles, track insights, and remove Pallyy branding in premium plans.
Media Library: Store, organize, and bulk upload media with up to 10GB storage in the premium plan.
AI Caption Generator (Add-on): Use AI to generate captions for posts.

Pros

Affordable Pricing: Flat-rate pricing for social sets and users makes it cost-effective for agencies and teams managing multiple clients.
Simple, User-Friendly Interface: The platform is intuitive, making it easy to onboard new users quickly.
Robust Scheduling Tools: Includes advanced options like auto-publishing, Instagram grid planning, and team collaboration features.
Comprehensive Analytics: Detailed analytics for Instagram, Facebook, and LinkedIn, with customizable reports.
Collaboration-Friendly: Shared calendars and team collaboration features streamline the approval process.

Cons

Limited Free Plan: The free plan only includes 15 posts per month, which may not be sufficient for most businesses.
Add-Ons for Some Features: AI caption generation and additional users come at extra costs, which can add up for teams.
Limited Social Platforms: Although it supports major platforms, other social networks like YouTube and Snapchat are not integrated.

Pricing

Free: Includes up to 15 posts per month, limited analytics, and media library storage of 200MB.
Premium: $18/month per Social Set, includes unlimited posts, full analytics, auto-publishing, and 10GB of media storage.
Additional Users: $29/month per user.
AI Caption Generator Add-On: $19/month.

RecurPost

RecurPost is a social media scheduling tool designed to streamline content creation and management for individuals, small businesses, and agencies. It stands out by offering evergreen content recycling, bulk scheduling, and AI-powered post generation. The platform is ideal for users looking to automate their social media efforts and boost engagement with minimal effort.

Platforms It Integrates With

Facebook
Instagram
X (Twitter)
LinkedIn
Pinterest
Google Business Profile
YouTube
TikTok

Features

Evergreen Content Recycling: Automatically re-share your evergreen posts to keep your content relevant.
Bulk Scheduling: Upload and schedule hundreds of posts at once using CSV files.
Social Inbox: Manage messages, mentions, and comments from all connected platforms in one place.
AI Content Generator: Create AI-driven posts for social media with customizable prompts.
White-Label Reports: Generate branded, detailed reports on post performance and analytics.
Team Collaboration: Shareable calendars and team management tools for seamless collaboration.
Custom Scheduling: Tailor posts for each platform and utilize AI for best-time posting.
Analytics and Reporting: In-depth performance insights with customizable reporting options.
Video Support: Schedule and post videos across all major platforms, including Google Business Profile.

Pros

Evergreen Content Recycling: Automatically reposts your evergreen content, saving time and boosting engagement.
AI-Powered Tools: AI-generated posts and captions help overcome writer’s block and increase content quality.
Advanced Analytics: Offers detailed performance tracking, helping you optimize content strategies effectively.
Customizable Reports: White-label reporting is available for agencies and businesses, giving a professional touch.
Affordable Pricing: Competitive pricing options for individuals, small businesses, and agencies.

Cons

Limited Features on Lower Plans: The Personal plan has a limit on the number of daily posts and recurring time slots.
Additional Costs for Extra Profiles: For larger social media accounts, extra profiles come at an additional cost.
No Direct Social Ad Management: Unlike some competitors, RecurPost does not include tools for managing paid social media ads.

Pricing

Personal: $25/month — 5 social profiles, 500 stored recurring updates, 20 daily posts per profile, 10 recurring time slots, 2 team members, and 2 shareable calendars.
Agency: $79/month — 20 social profiles, 2,000 stored recurring updates, 80 daily posts per profile, 40 recurring time slots, 2 team members, and 5 shareable calendars.
Enterprise: Custom pricing — Contact for scalable solutions with custom social profiles, updates, time slots, and team members.

All plans come with a 14-day free trial, no credit card required.

Planable

Planable is a collaborative social media content approval and scheduling platform designed to streamline workflows for marketing teams, agencies, and businesses of all sizes. It allows users to easily create, plan, and collaborate on social media posts while organizing content through a variety of views and approval workflows.

Platforms It Integrates With

Facebook
Instagram
X (Twitter)
LinkedIn
Google My Business

Features

Collaborative Content Planning: Users can collaborate in real-time, commenting on posts and suggesting edits for a seamless workflow.
Multiple Views: Plan content in Feed, Calendar, Grid, or List views for easy visualization and planning.
Approval Workflows: Create multi-level approval processes with optional or required approvals, ensuring quality control.
Omnichannel Planning: Plan and schedule content across multiple platforms from one interface.
Recurring Posts: Set up recurring posts to streamline long-term content plans.
Analytics (Add-On): Available for $9/month per workspace, providing detailed post and audience insights.
AI-Powered Tools: AI-generated post suggestions and rewrites to optimize content creation.
First Comment Scheduling: Schedule the first comment with your posts to increase engagement, especially on Instagram.

Pros

Real-Time Collaboration: Team members can leave comments and make suggestions in real time, enhancing productivity.
Multiple Views: The variety of views (Feed, Calendar, Grid, and List) offers flexibility in content planning and organization.
Flexible Approval Workflows: Planable’s approval workflows ensure that posts go live only after thorough review.
Scalable Plans: From small teams to large enterprises, Planable’s plans can scale to accommodate unlimited users and social pages.
Cost-Effective Analytics Add-On: Analytics features are available at an affordable rate, giving flexibility to smaller teams.

Cons

Limited Analytics in Basic Plan: Analytics is an add-on, which might not be ideal for users looking for comprehensive reporting without extra costs.
Free Plan Limitations: The free plan is capped at 50 total posts, making it unsuitable for ongoing social media management.

Pricing

Free Plan: $0/month — 50 total posts, 4 social pages per workspace, unlimited users, no Twitter publishing, no analytics.
Basic: $39/month per workspace — 60 posts per workspace, 4 social pages, unlimited users, and 2 approval types.
Pro: $59/month per workspace — 150 posts per workspace, 10 social pages, unlimited users, and 3 approval types.
Enterprise: Custom pricing — Unlimited posts, multi-level approvals, dedicated account manager, and custom storage options.

Conclusion

In conclusion, choosing the right social media scheduling tool depends on your specific needs, whether you’re a freelancer, small business, or large agency. Each platform has its strengths, so it’s important to assess what features matter most for your social media strategy.

Ultimately, investing in a good social media management tool can save time, improve consistency, and enhance engagement across your social platforms. With the right tool, you’ll be able to focus more on creating quality content while automating time-consuming tasks. Try out free trials, consider your budget, and match your requirements with the tool that will help you grow your online presence most effectively.

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