Connect Facebook Pixel to Uplup
Connect Facebook Pixel to Uplup
Fire Facebook Pixel events on form views and form submissions so you can build conversion-optimised ad campaigns.
What this does
Adds Facebook Pixel tracking to every Uplup form and quiz in the brand. Uplup automatically fires PageView when someone opens a form, and a Lead event when they submit it. You can use these events as conversion goals in Facebook Ads Manager.
How to connect
- Open your Uplup brand dashboard and click Integrations in the left sidebar.
- Scroll to the Analytics & Tracking section and click Facebook Pixel.
- Paste your Facebook Pixel ID. You can find it in Facebook Events Manager: open the pixel you want, the ID is in the page header (a 15 or 16 digit number).
- Click Save.
What events fire
- PageView: every time someone loads a form or quiz
- Lead: every time someone successfully submits a form or completes a quiz
Verifying it’s working
Install the Meta Pixel Helper Chrome extension. Open one of your Uplup forms in Chrome. The extension icon should turn blue and show “PageView”. Submit the form. The extension should add a “Lead” event.
Custom conversions
In Facebook Events Manager, you can create a Custom Conversion off the Lead event to target specific forms (filter on the form URL). Use this to run separate ad campaigns per form.