Hotel Guest Satisfaction Survey

Most properties never directly ask "How likely are you to recommend us to a friend or colleague?", so the first honest answer they get is a public review they can't respond to privately. This template asks it while the stay is still fresh, alongside eleven other fields, and guests finish in an estimated 4 to 6 minutes.

What guests rate, from the room to the front desk

The form carries 12 fields across a cover page, two content pages, and an ending page. Guests start with their full name and email, both required, then add stay context: optional check-in and check-out dates plus a required Room Type dropdown covering Standard, Deluxe, Suite, and Penthouse. The heart of the survey is four required 5-star ratings: Room Cleanliness, Staff Friendliness, Amenities, and Overall Experience. A Net Promoter Score question measures likelihood to recommend, and an optional Additional Comments box at the end catches whatever the structured questions missed.

Because dates and room type travel with every response, ratings come with context built in. A run of low Amenities scores from Suite guests tells a very different story than the same scores from Standard rooms, and you can see that split in Uplup's per-question breakdowns without touching a spreadsheet.

Who sends it, and when guests actually answer

Independent hotels, boutique properties, B&Bs, and resorts all run into the same problem: feedback requests sent a week after checkout get ignored. This survey works best in the checkout email that goes out within 24 hours, as a QR code at the front desk, or embedded on a post-stay landing page. The template's recommended conversational mode shows one question at a time, which suits a guest tapping through on a phone in a taxi far better than a long scrolling page.

Hostels and vacation rental managers use the same structure with lighter edits, since the rating categories and the comments box apply to almost any lodging.

Reshape it around your property before sending

Every field is editable. Swap the Room Type options for your actual categories, add a rating for the spa or the breakfast service, or drop the date fields if your booking system already ties feedback to reservations. Apply your logo and brand colors so the survey looks like it came from your hotel, not from a form builder. Then share it by link, QR code, or social post, embed it on your site, or place it in WordPress with the Uplup plugin's shortcode.

Responses flow into analytics with per-question breakdowns, export to CSV for your ops reports, and can push to other tools through webhooks or Zapier the moment a guest submits. You'll need Uplup's Pro plan to use this template, and all of the editing, sharing, and analytics above is included with it.