Capture leads before showing quiz results. Collect names, emails, and phone numbers from quiz takers to build your email list and generate leads from your quizzes.
Lead capture allows you to collect contact information from quiz takers before revealing their results. This is one of the most effective ways to generate leads from quizzes, as users are highly motivated to provide their information when they’re eager to see their results.
When lead capture is enabled, quiz takers see a form after completing all questions but before viewing their results. They can enter their name, email address, and optionally phone number to proceed.
How It Works
Quiz taker completes all quiz questions
Lead capture page appears with a form requesting contact information
Quiz taker enters their details and clicks “See My Results” (or skips if allowed)
Results page displays with their quiz score or personality result
Lead information is saved and can be viewed in the Results tab or exported
Enabling Lead Capture
Lead capture is enabled by default for all new quizzes. You can toggle it on or off in the Quiz Settings.
From Quiz Settings
Open your quiz in the builder
Click “Quiz Settings” in the top navigation bar
Scroll down to find the “Collect Lead Information” section
Toggle the switch to enable or disable lead capture
From the Page Navigator
When lead capture is enabled, a “Lead Capture” page appears in your page navigator (the Questions dropdown). You can click on it to view and customize the lead capture page directly.
If lead capture is disabled, the Lead Capture page shows a Disabled badge in the navigator.
Configuring Lead Capture Fields
You can configure which fields appear on the lead capture form and whether each field is required.
Available Fields
Field
Default State
Description
Name
Enabled, Required
Collects the quiz taker’s full name
Email
Enabled, Required
Collects the quiz taker’s email address
Phone
Disabled
Optionally collect phone numbers
Configuring Fields in Quiz Settings
Open Quiz Settings
In the “Collect Lead Information” section, you’ll see checkboxes for each field
Check or uncheck fields to enable or disable them
For enabled fields, you can mark them as “Required”
Note: At least one field (typically email) should be enabled and required for effective lead capture.
Customizing the Lead Capture Page
The lead capture page is fully customizable. You can edit the heading, add images, include additional text, and rearrange elements to match your brand.
Editing the Lead Capture Page
Click the “Lead Capture” page in the page navigator
The lead capture page appears in the canvas
Click on any element (heading, paragraph) to edit it inline
Drag new elements from the Fields panel to add images, paragraphs, or other content
Default Page Elements
The default lead capture page includes:
Heading – “Get Your Results” (editable)
Subheading – “Enter your details to see how you scored” (editable)
Lead Capture Form – The form fields block (name, email, phone)
Submit Button – “See My Results”
Skip Link – “No thanks, just show my results” (if lead capture is optional)
Privacy Note – “We respect your privacy and will never share your information.”
Adding Custom Content
You can add additional elements to the lead capture page to increase conversions:
Images – Add your logo or a teaser image of the results
Videos – Include a short video explaining the value of the results
Paragraphs – Add compelling copy about what they’ll learn from their results
Dividers/Spacers – Improve visual layout
Editing Form Settings
Click on the Lead Capture Block (the form fields area) to access its settings in the right panel:
Button Text – Change “See My Results” to custom text
Skip Text – Customize the skip link text
Privacy Text – Edit or hide the privacy note
Field Labels – Customize labels for name, email, and phone fields
Required vs. Optional Lead Capture
You can choose whether quiz takers must provide their information or can skip the form.
Required Lead Capture
When lead capture is required:
Quiz takers must fill in all required fields to see their results
The “Skip” link is hidden
Higher lead capture rate, but some users may abandon the quiz
Optional Lead Capture
When lead capture is optional (default):
A “Skip” link appears below the form (e.g., “No thanks, just show my results”)
Users can choose to skip and see results without providing information
Lower lead capture rate, but higher quiz completion rate
Tip: Optional lead capture often performs better overall because it respects user choice while still capturing leads from motivated users.
Viewing Captured Leads
All captured lead information is stored with quiz submissions and can be viewed in the Results tab.
Accessing Lead Data
Open your quiz and click the “Results” tab
View the submissions table – lead information (name, email, phone) appears in dedicated columns
Click on any submission to see full details including quiz answers and lead info
Exporting Leads
Export your leads to CSV for use in email marketing tools, CRMs, or spreadsheets:
Go to the “Results” tab
Click the “Export” button
Choose CSV format
The export includes all lead information along with quiz responses
Integrations
Connect your quiz to email marketing platforms and CRMs to automatically send lead data:
