Quiz Lead Capture

Capture leads before showing quiz results. Collect names, emails, and (optionally) phone numbers from quiz takers to build your email list and turn quizzes into a lead-generation channel.

What is Lead Capture?
Enabling Lead Capture
Configuring Lead Capture Fields
Customizing the Lead Capture Page
Required vs. Optional Lead Capture
Viewing Captured Leads
Best Practices

What is Lead Capture?

Lead capture lets you collect contact information from quiz takers before revealing their results. It is one of the most effective ways to generate leads from quizzes because users are highly motivated to share their details when they are eager to see their score or personality result.

When lead capture is enabled, an extra page appears between the last question and the results screen. The page shows a heading, a subheading, the lead capture form, and (optionally) a privacy note and a skip link.

How It Works

The quiz taker completes all quiz questions.
The Lead Capture page appears with a form requesting contact information.
The quiz taker enters their details and clicks “See My Results”, or clicks the skip link if lead capture is optional.
The results page displays with their quiz score or personality result.
Lead information is saved with the submission and can be viewed in the Results tab or exported.

Enabling Lead Capture

Lead capture is enabled by default for every new quiz. You can turn it on or off from the Quiz Settings modal, or directly from the Lead Capture Block settings on the Lead Capture page itself.

From Quiz Settings

Open your quiz in the builder.
Click the quiz-type pill in the top-right of the header (it shows your current scoring mode: Scored, Percentage, Pass/Fail, or Personality) to open the Quiz Settings modal.
Switch to the Lead Capture tab (third tab, alongside Scoring and Options).
Toggle “Collect lead information” on or off.
Click “Customize Lead Capture” to jump straight to the Lead Capture page in the builder, where the fields and design live.

From the Page Navigator

The Lead Capture page also lives inside the page navigator dropdown next to the page counter (e.g. Page 2 / 5) at the top of the canvas. Open the dropdown to see all your pages — Cover, your questions, Lead Capture, and Finish Page — and click any of them to jump to it.

If lead capture is disabled, the Lead Capture page still appears in the navigator with a small Off badge so you can re-enable it at any time.

Configuring Lead Capture Fields

All field configuration happens on the Lead Capture Block, the locked card on the Lead Capture page that contains the form. Click the block on the canvas to open its settings in the right panel.

Available Fields

Field	Default State	Description
Name	On, Required (always)	Collects the quiz taker’s name. Always shown when lead capture is enabled.
Email	On, Required (always)	Collects the quiz taker’s email address. Always shown when lead capture is enabled.
Phone	Off	Optional phone number. Toggle on to collect, then optionally mark it as required.

Note: Name and Email are always shown and required when lead capture is on — they cannot be turned off individually. Only the Phone field has an enable/required toggle.

Lead Capture Block Settings

With the Lead Capture Block selected, the right-panel settings include:

Lead Capture — master on/off toggle (mirrors the Quiz Settings toggle).
Required — when on, users must fill in the form to see results; when off, a skip link is shown.
Collect Fields — Name and Email are locked on; Phone has an enable toggle and a “Required” checkbox once enabled.
Email results — when on, the user is automatically emailed a copy of their quiz results.
Privacy note — toggle the small lock-icon line under the form on or off, and edit the text in the textarea below.

Customizing the Lead Capture Page

The Lead Capture page is built from the same drag-and-drop canvas as your other pages. You can edit the heading, subheading, button label, and skip link inline; rearrange elements; and add layout content around the locked Lead Capture Block.

Default Page Elements

Heading — “Get Your Results” (click to edit inline).
Subheading — “Enter your details to see how you scored” (click to edit inline).
Lead Capture Block — the locked form card containing Name, Email, optional Phone, the submit button, the privacy note, and the skip link.
Submit Button — labeled “See My Results” by default.
Skip Link — “No thanks, just show my results” (only visible when Required is off).
Privacy Note — “We respect your privacy and will never share your information.”

Adding Custom Content

Open the Add Page dropdown’s sibling Questions panel — on the Lead Capture page only layout/content elements are offered. The available element types are:

Heading and Paragraph — add extra copy to reinforce the value of the results.
Image — drop in a logo, brand mark, or teaser visual.
Video — embed a short video explaining the results.
Icon, Divider, and Spacer — for visual layout.

Question fields (multiple choice, short answer, etc.) are intentionally not available on the Lead Capture page — only the locked Lead Capture Block can collect input here.

Editing Inline Text

Click the heading, subheading, button label, or skip link directly on the canvas to edit them in place. There is no separate “Field Labels” panel — the inline edit on the canvas is the source of truth.

Required vs. Optional Lead Capture

The Required toggle in the Lead Capture Block settings controls whether quiz takers must fill in the form or can skip it.

Required Lead Capture

When Required is on:

Quiz takers must fill in all required fields to see their results.
The skip link is hidden.
Higher capture rate, but some users may abandon the quiz.

Optional Lead Capture

When Required is off (default):

The skip link (“No thanks, just show my results”) appears below the form.
Users can choose to skip and see results without providing information.
Lower capture rate, but a higher overall completion rate.

Tip: Optional lead capture often performs better overall because it respects user choice while still capturing leads from motivated users.

Viewing Captured Leads

All captured lead information is stored with the quiz response and surfaced in the Results tab.

Accessing Lead Data

Open your quiz and click the Results tab.
The Responses table shows each submission; lead information appears alongside the quiz answers.
Click any row to open the detail panel with the full submission, including answers and lead info.

Exporting Leads

Export your leads to CSV for use in email marketing tools, CRMs, or spreadsheets:

Go to the Results tab.
Click the Export button.
The export includes all lead information along with quiz responses.

Email the Results to the User

Turn on the Email results toggle in the Lead Capture Block settings to automatically email a copy of the quiz results to the user as soon as they submit. This works whether lead capture is required or optional (as long as the user provides their email).

Integrations

Connect your quiz to email marketing platforms and CRMs to automatically send lead data:

CRMs — direct connectors for 42 email marketing & CRM connectors (Mailchimp, ActiveCampaign, Klaviyo, ConvertKit, Brevo, and many more).
Webhooks — send submissions to your own systems in real time.
Zapier & n8n — connect to thousands of apps without writing code.

See Integrations for setup instructions.

Best Practices

Maximize Lead Capture Rates

Create curiosity — use headlines like “Get Your Results” that make users eager to see their score.
Keep it short — name and email are usually enough; only enable Phone when you actually plan to use it.
Add value — turn on Email results so users know they will receive a copy of their results in their inbox.
Use social proof — add a paragraph like “Join 10,000+ quiz takers who discovered their type” above the form.
Include your logo — drop an Image block at the top of the page to build trust.

Respect User Privacy

Keep the privacy note visible — reassure users their information is safe.
Be transparent — let users know how you will use their information.
Consider optional — leaving Required off often results in higher quality leads who actually want to hear from you.
Comply with regulations — make sure your lead capture follows GDPR, CAN-SPAM, and other applicable laws.

Test Different Approaches

Try different headlines to see what converts best.
Test required vs. optional lead capture.
Experiment with adding images, video, or extra paragraphs.

Quiz Lead Capture | Uplup

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