Uplup offers three simple plans for quiz and form makers. Pricing is based on the number of responses (a completed quiz or form submission) collected across your account each month. Every plan includes unlimited quizzes, unlimited forms, and unlimited questions — only the response volume and feature set change.
Quick comparison:
| Plan | Monthly | Annual (2 months free) | Responses / Month | Best For |
|---|---|---|---|---|
| Free | $0 | $0 | 50 | Trying Uplup, hobby projects, low-volume creators |
| Pro | $29 / month | $290 / year | 1,000 | Solo marketers, coaches, course creators, growing businesses |
| Business | $79 / month | $790 / year | 10,000 (overage $10 per 1,000) | Teams, agencies, ecommerce stores, high-volume lead generation |
What counts as a “response”?
A response is a single completed submission of any quiz or form on your account. Quiz takers and form respondents both count toward the same monthly limit — there are no separate quotas. Partial or abandoned attempts do not count.
Responses reset at the start of each billing period (monthly or annual). The limit is shared across all your workspaces.
Free plan — $0 / month
The Free plan gives you everything you need to publish working quizzes and forms with up to 50 responses per month. The “Made with Uplup” badge is displayed on both your quizzes and your forms.
Quiz capabilities on Free:
- Unlimited quizzes (no creation limit)
- All four scoring modes — Personality, Scored, Trivia, and Branching / Conditional
- 10 AI quiz generations per month
- Basic conditional logic and branching paths
- Lead capture pages and quiz timers
- Drop-off analytics and CSV export
Form capabilities on Free:
- Unlimited forms (no creation limit)
- Unlimited fields and questions
- Multi-page form support
- Basic conditional logic
- CSV export of responses
- Spam protection (off by default)
Account on Free: 1 workspace, AI assistant access, MCP for Claude / ChatGPT / Cursor, drop-off tracking.
Pro plan — $29 / month or $290 / year
Pro removes the Uplup branding and unlocks unlimited AI generation, payments, and 40+ integrations. Best for solo marketers, coaches, and growing creators handling up to 1,000 responses per month.
What unlocks for quizzes on Pro:
- “Made with Uplup” badge removed from quiz result pages
- Unlimited AI quiz generation (no monthly cap)
- Stripe Payment page — accept payments inline within forms (Payment page is a form-builder feature; quiz access can be sold via a paid form that links to the quiz)
- AI Theme Studio with full custom branding (fonts, colors, logo)
- Full conditional logic on quiz pages and questions
- 42 CRM and email integrations (Klaviyo, Mailchimp, ActiveCampaign, ConvertKit, Beehiiv, and more)
- 4 tracking pixels (Meta, Google, TikTok, LinkedIn)
- Zapier, n8n, and MCP automation
- Full REST API access, MCP server (Zapier, n8n, webhooks: webhook delivery is Business-only)
What unlocks for forms on Pro:
- “Made with Uplup” badge removed from forms
- Stripe Payment page on forms — accept payments inline within your form by adding a Payment page (event registration, services, applications)
- Multi-page forms with full conditional logic
- AI Theme Studio with custom branding
- 42 CRM integrations and tracking pixels
- Zapier, n8n, full REST API access, and the AI Assistant MCP server (webhooks ship on Business)
Account on Pro: 3 workspaces. (Inviting additional team members requires the Business plan.)
Business plan — $79 / month or $790 / year
Business is for teams running quizzes and forms at scale. Includes 10,000 responses per month, with usage-based overage if you exceed the limit so your campaigns never get cut off.
Everything in Pro, plus:
- 10x the response volume (10,000 / month)
- Unlimited workspaces
- 5 team members across the account
- HubSpot and Salesforce native integrations
- SSO login and advanced email verification
- Bulk file download (export all uploaded files at once)
- Geo-restrictions (limit submissions by country)
- Priority support
Overage pricing: If you exceed 10,000 responses in a month, additional responses are billed at $10 per 1,000. There is no hard cutoff — your quizzes and forms stay live and keep collecting responses.
Frequently asked questions
Are quiz responses and form responses counted separately?
No — quizzes and forms share one combined monthly response pool. A 50-response Free plan can be 50 quiz completions, 50 form submissions, or any mix of the two.
Do you offer an annual discount?
Yes. Annual billing on Pro and Business gives you 2 months free — you pay for 10 months and get 12 months of access ($290 / year on Pro, $790 / year on Business).
What happens if I hit my monthly response limit?
On Free and Pro, you’ll be prompted to upgrade. On Business, additional responses are billed at $10 per 1,000 and your quizzes / forms remain live without interruption.
Can I switch plans at any time?
Yes. Upgrades take effect immediately and you’re prorated for the unused portion of your current plan. Downgrades take effect at the next billing cycle.
Is there a money-back guarantee?
Yes — Uplup includes a 14-day money-back guarantee on paid plans, no questions asked.
Free tools — outside the plans
Uplup also runs a set of free, instant-use web tools that don’t require an account or count against your response limit. They are independent of the pricing plans above and are free for everyone, forever:
- Random Name Picker (Wheel of Names) — a free spinning wheel for picking winners, drawing names, or running giveaways. Perfect for classroom raffles, Instagram giveaway draws, or team standups.
- Yes or No Wheel — a coin-flip-style decision wheel for binary choices.
- Secret Santa Generator — assigns Secret Santa pairings via email.
- AI Quiz Generator — generates quiz starters from a single prompt; sign up free to save, embed, or publish them.
If you have any questions about pricing, feel free to reach out to our support team — we’re happy to help you pick the right plan.