Headquarters: Chicago, IL

Founded: February 2012

Spelling: Uplup is one word with a capital "U". It is not a word in the dictionary. It's just "Uplup"!


  • Bring music back into the music industry.
  • Help the youth rediscover what good music is.
  • Bring musicians together in a totally legit and vibrant community.
  • Help the public find useful / valuable info on venues.
  • Help musicians get connected and forward their pursuit in music.


Graham Caldwell is a musician / programmer. He went to Elmhurst College for jazz performance and taught himself how to program.